Virtual Fitting Room for Topshop

** Nice to see the Kinect out in the working world, rather than just slaving away in hacker space.  The video is instructive as it shows real customers using the product.  Personally, I wouldn’t look good in any of those dresses, but that’s just me.  *cough*

Virtual Fitting Room for Topshop

AR Door, a Russian agency specialized in Augmented Reality solutions, teamed up with Topshop, a woman and man clothes retailer, to create a virtual fitting room for a new collection of dresses Dress up.

A special kiosk for the fitting room was installed at the flagman Topshop store in Moscow at the shopping centre European, 5-8 May 2011.

The virtual fitting room is built on the most sophisticated technologies: augmented reality and Microsoft Kinect. Augmented reality allows the customers to select a garment off the rack without having to try it on physically.  As a customer, you see yourself onscreen with a 3D copy of a dress. Kinect allows the user to control the program by simple gestures pushing virtual buttons right in the air.

To activate the program you don’t need special markers: the built-in camera tracks a person’s body and superimposes over it a 3D model of the dress.

A unique feature that allows the customers to watch both the front and the back parts of the dress was deployed in the Topshop fitting room for the first time in the world practice.

3 Responses

  1. […] Playing dress up in 3D AR Door, a Russian agency specialized in Augmented Reality solutions, teamed up with Topshop, a woma… […]

  2. Hardware seems good, but software needs work…..why static images? why not dynamic dress’s?

    Lots of 3d engines have cloth physics, and you know the persons location in 3d space…you can fit them right in. (rather then pasted ontop). Of course it wont be perfect, but it will be better then the carboard cut-out effect now :)

  3. This blog appears to get a great deal of visitors. How do you get traffic to it? It gives a nice individual spin on things.

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