GDC 2009: Why the iPhone Just Changed Everything

Robert Tercek Chairman of GDC Mobile kicks of the Mobile summit with “Welcome to the Next Level! ”

He speaks about the state of the mobile gaming world (looks much better than last year) and even spends a moment on our favorite topic: Virtual layers superimposed on a fictitious reality. He admits it has only been done for advertising so far.

Next is a session I have been looking forward to: “Why the iPhone just changed everything” by
Neil Young founder of Ngmoco :)

When it comes to mobile games, everything before the iPhone was lame. Mostly because of the carriers, the devices, and their usability.
With the iPhone a new Everything was born.

As a game machine it’s so much better than anything before.

4 major Changes:
1) The market – iPhone has more installed based than the Nintendo DS and Sony PSP. 165 new apps per day.
Short term problem: Clutter + pricing pressure.
Long term – awesome opportunity.

2) The games – Graphics are better. The experience is better.
And it’s always connected. new opportunities for social, multi players.

3) Game making – fantastic SDK and a much faster development cycle.

4) and Publishing.
There’s never been a better time to be an independent developer and to create a closer relationship with customers.

Then comes the Ngmoco plug: they help create hits by focusing on largest audience appeal, superior execution, and making sure it’s native to the iPhone
There other job is helping games get in front of as many people as possible.
The Ngmoco platform helps is that endevour: analytics, silent download of levels and episodes, promotions engine.

The session ends in high note: iPhone is current the top dog.

Off to a coffee break.

3 Responses

  1. “iPhone has more installed based than the Nintendo DS ”

    iPhone has sold 13million or so no?
    DS is currently pushing almost *100million* users.

    Not quite sure I get the statistic where its beating the DS in here.
    At its current price point/contract requirements, its unlikely to beat the DS any time soon.

  2. […] When it comes to bringing AR to the masses – the iPhone is a category on its own . And it doesn’t even know it yet…why the iPhone changed everything […]

  3. […] culture via the iphone and is spreading like chocolate cake and pizza at a preschool party (see why the iPhone changed everything).  And while the full flowering of the next step is yet to come – computing anywhere, anytime by […]

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