When a large conservative corporation, the #1 enterprise software company in the world, adopts augmented reality technology to promote its new ecosystem site – you know AR is nearing a tipping point.
SAP is launching today its own AR flash based campaign to promote the ecohub.
Is it as slick as the Sasquatch campaign or as cool as the Star Trek app?
Well, keep in mind we are talking about an Enterprise Software company which is less about wowing customers and more concerned with providing value to its customers. And this app is no exception. Naturally the novelty factor still plays a role – but check out what it actually DOES.
SAP’s AR app simulates a search across various dimensions of its massive library of community-created solutions, and it allows you to pick your solution of choice!
A first app striving to be functional among a sea of AR gimmicks.
Full disclosure – I helped SAP produce this app just in time for its annual customer event with less than 3 weeks to put it together. Programming credit goes to Patrick O’Shaughnessey
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Filed under: AR Advertising | Tagged: ecohub |
Games Alfresco 
Many thanks for your help and guidance through this project Ori as well as for Patrick’s superb execution.
Quality delivery and right on time for our Sapphire conference.
Delivering value to our customers should not be boring and technologies such as AR help us deliver premium value in a fun and user friendly manner.
Thanks,
Amir.
Amir,
You are very welcome. It was a pleasure collaborating with the SAP team. Very happy to have the chance to work with Ori to create an experience that I hope your customers and prospects will enjoy.
Best,
Patrick
Great stuff.
Allthough I’m getting fed up with printing out dozens of different markers with all this stuff to try ;)