Weekly Linkfest

Posted on April 25, 2010 by rouli

This week saw the realization of two conferences dedicated to augmented reality – the AR Conference and the European AR Business Conference. Sadly, no videos from the two are currently available online. But here several other things that are available online:

Quote of the week is taken from Chris Grayson well thought reply to my sensationalist post asking whether augmented reality has already peaked (follow link for full reply):

Think what a single hype cycle for “video” would look like. Then consider TV, online video, outdoor billboards, mobile phone displays, that is to say — moving images are a very big idea. Different implementations are adopted in different ways at different rates… AR is also a very big idea that has many manifestations.

And this week’s video is a commercial to augmented reality head up display called the “Stark HUD”. Unfortunately you will not be able them anytime soon, since they are part of an elaborated campaign promoting the release of “Iron Man 2”, which also includes a web application that lets you try on iron man’s mask.

that’s it for now, have a great week!

Filed under: Uncategorized | Tagged: , , , | 2 Comments »

It’s the Season to be Augmented

Posted on December 5, 2009 by rouli

Looking for a way to send Christmas greeting cards to your friends with an augmented reality twist? There are already three options for doing just that.

Sony Ericsson lets you create a virtual Christmas tree that features pictures of you and your (Facebook) friends that appears once you wave your mobile phone in front of a web camera. Though shown working with a Sony Ericsson phone, it probably works with any mobile phone, as long as its screen is bright enough:

ARWishes, on the other hand, is a web application from Inglobe Technologies (of AR-media fame) that lets you attach holiday related 3d animation to holiday related AR markers and send them as a greeting card to your friends:

ARWishes is not focused solely on Christmas greeting cards, and is set to capture the augmented reality greeting cards market (yeah, I made that up). It already features some new-year and birthday cards, and I guess Kwanzaa and Hanukkah cards are just around the corner.

If you prefer beer over eggnog, maybe sending branded Stella Artois holiday cards is the right choice for you (but you must be over 18 to create them). The best thing about Stella Artois application is that for each card sent, they will protect one tree from being chopped down.

Judging from Halloween, we can expect many more AR applications this coming Christmas. I’m willing to bet someone will create an application the puts a Santa Claus beard around your face, and I’ll be here to cover it, when it happens! Oh right, Microsoft and Ubisoft have done just that last year, and Talking Dog Studios have it covered this year:

Many thanks to Development Memo For Ourselves for finding the link to the ARWishes app. Also check out Ori’s coverage of 2008 holiday AR greetings.

Filed under: Uncategorized | Tagged: , , , | Leave a comment »