Metaio Offers Flash Forward for Lego Buyers

From Metaio‘s press release”

LEGO, the Danish toy manufacturer will test launch its “DIGITAL BOX” in selected toyshops and LEGO® stores worldwide. This interactive  terminal will utilize innovative technology supplied by Metaio in the form of a software  program specially-developed for the LEGO Group by the Munich-based experts in augmented reality solutions. Together with a camera and display screen, the software  lets LEGO packaging reveal its contents fully-assembled within live 3D animated scenes.

lego_digital_box_showcase

The press release continues:

The partnership between Metaio and one of the largest toy manufacturers in the world is a truly  major milestone in the history of the company.

Indeed, Lego is associated with playful, innovative toys and will certainly expose the concept of augmented reality to many kids around the world.

Kudos to Metaio for a great splash at the onset of the AR year.

Now who’s going to post the first video of this experience?

8 Responses

  1. My two favorate things combined!
    Brillent :P

    Actualy, it wouldnt take that much for them to expand this concept and even have AR instructions.
    They already use an official Lego-cad system to make those manuals, just supply a carboard marker and people could see it assembled like a AR slideshow.

  2. […] have covered the Digial Lego Box when it was fresh news – now see it in video (in German) on the Cebit […]

  3. My husband travels to get a living. More times than he would care to count, his company has booked him into a hotel which does not offer cable Television. Last year, even though surfing the web, he came across a site the allows him to Watch FlashForward Online. Now he has a thing to do on those nights when he is bored. This makes me incredibly happy as there have been nights when he would go out looking for something to perform. He would regularly spend additional out around the town than he had made that day. His job is to bring money in, not spend a lot more than he makes.

  4. At long last! I have been looking for information and facts on lego for a little bit and found it, my son should be happy!

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