Lenny Raymond just unveiled this sneak peak of an augmented reality commercial by Coca Cola about to air tomorrow during Super Bowl 43.
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For Lenny this is a proof that augmented reality has made it to the mainstream:
If a Coke commercial during the Super bowl isn’t mainstream, I don’t know what is
For me, it’s mostly a source of inspiration: we are all getting lost in virtual worlds and we need something to help us rediscover reality.
In this case, a coke does the job…
I immediately added it to my AR commercial hall of fame: TV commercials that will inspire your next augmented reality experience
Now, who’s willing to bet on how many augmented reality commercials will air during the Super Bowl?
Hint: there will be at least two counting this one…
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The results are in. How many augmented reality commercials apeared during Super Bowl XLIII?
A lot!
In addition to the 2 mentioned above, here are some more:
Bud Light Drinkability – Ski Lodge
…draw graffiti anywhere with your finger and change reality…
Bud Light Drinkability – Lime
…and why not a weather changing augmented reality app?
(Oh, that was already invented in Australia – see ISMAR demos and scroll to “the most down under demo”)
Coke – Heist
…sure smells augmented…
Pedigree – You should have a dog
…looks realistic but when you think about it – why not augment your pet to look like a Rhinoceros?
Filed under: AR Demos | Tagged: AR Inspiration, Super Bowl ads |
Games Alfresco 
What irrtates me though is they dont use the term Augmented Reality :-/
The smart-grid stuff could have got significant Google searches if they used the words, but instead they picked a rather silly “digital hologram” term which isn’t going to get relevant hits if someone tried searching.
(allthough just to be clear, the smart-grid AR is excelently done…the “blow into the mic to make it spin” aspex is fun)
Hi nice website! I really enjoyed reading here.. thanks a lot!!!
Well, I dont think that last one is quite the ar add, but still a fun advert.
Allthough I think when AR goes mainstream we will be knee-deep in pokemon pets, not much avoiding it.
Darkflame – You’re right, of course…but as you said – a fun ad combining the real and the real-out-of-context
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