Popcode Pops into the AR Scene

Posted on August 30, 2010 by rouli

The young British company, Extra Reality Ltd. (founded this June) has posted a couple of very impressive demos of its first product Popcode. With the goal of commercializing AR research done in the University of Cambridge, Popcode is a combination of marker based and marker less approaches. First the user needs to scan an easily identifiable code which causes her mobile to download a model used to register and augment a marker-less image. The registration seems quite robust:

The best thing is that Extra Reality provide an SDK to develop your own AR models, which can then be uploaded to their servers to be identified by clients worldwide. And it’s free for non-commercial use.
I’m a bit worried about their marker code, though, as it seems to contain a very limited number of bits. If Popcode becomes hugely successful (and I really hope so), they’ll have to come up with another scheme.
Sadly, it’s only available for Android right now, so I can’t really test it (hey, benevolent sponsors to be, this is a call for help!).
See more demos at Popcode’s website.

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6 Responses

  1. Simon Taylor, on August 30, 2010 at 11:30 am said:

    Thanks for the write-up!

    The popcode contains enough bits to ID 100,000,000 different bits of content, and we can always expand it if we need.

    We’re excited about the SDK too, and looking forward to seeing what people put together with it.

    Simon
    Extra Reality

  2. Re-imagining the Interface of Mobile Augmented Reality | Tech News Ninja, on August 30, 2010 at 4:31 pm said:

    […] Nir at Games Alfresco brought Popcode to my attention today with his article introducing Extra Reality Ltd., the British company behind the technology. Available for Android […]

  3. Re-imagining the Interface of Mobile Augmented Reality | ECtimes.com, on August 30, 2010 at 4:31 pm said:

    […] Nir at Games Alfresco brought Popcode to my attention today with his article introducing Extra Reality Ltd., the British company behind the technology. Available for Android […]

  4. Re-imagining the Interface of Mobile Augmented Reality | 365Online: E-Commerce en Online Marketing, on August 30, 2010 at 4:32 pm said:

    […] Nir at Games Alfresco brought Popcode to my attention today with his article introducing Extra Reality Ltd., the British company behind the technology. Available for Android […]

  5. Surfer Watch .com - Re-imagining the Interface of Mobile Augmented Reality, on August 30, 2010 at 4:32 pm said:

    […] Nir at Games Alfresco brought Popcode to my attention today with his article introducing Extra Reality Ltd., the British company behind the technology. Available for Android […]

  6. Popcodes and Conferences | augmented.org, on August 31, 2010 at 3:07 am said:

    […] mixed news I’d also like to point to the neat popcode demos, done by young UK company extra-reality. They generated a […]

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