NEW YORK, NEW YORK June 9, 2011– Flavorpill, known for curating the best cultural events in cities across the country, will launch their New York City Culture Hunt during the culmination of Internet Week New York. Part of Flavorpill’s social mission is to get people away from their computers and out exploring their city, and that’s precisely the intention behind their collaboration with GoldRun.
To participate in the NYC Culture Hunt campaign, users download the free GoldRun application from the Apple iTunes Store, and select the NYC Culture Hunt “run” to follow it.
The GoldRun campaign challenges Flavorpill readers to find and visit 10 of the most influential venues in New York City’s entertainment, arts, and education scene. Participants will visit each location, in teams of five, where they will capture an interactive virtual object using the GoldRun app. Capturing all 10 objects will lead players to a secret Flavorpill party, followed by an afterparty conceived by local artist collective, CHERYL.
“GoldRun was able to seamlessly tie into their promotion, adding a unique layer of engagement so participants could experience the event on a deeper level,” says Alex Poole, GoldRun’s Director of Strategy & Engagement. “We worked closely with Flavorpill to creatively integrate their partners into GoldRun’s built-in technology and create this dynamic experience.”