Jesse Schell – Rethinking Vision

Jesse Schell gave what can only be described as a “kick-ass” keynote in ARE2010. In less than 30 minutes he gave me so many points to think about when considering augmented reality in 2020, that I couldn’t help but watch his presentation again, even though the video quality is less than perfect.

I will do great injustice to Schell by trying to summarize his talk, and you should really see it yourself, especially if you think that AR is about labeling things and will undoubtedly have a positive influence on our lives.

On a side note let me again apologize for not attending ARE2010. My transatlantic flight to Atlanta was canceled due to some technical problem and Delta wouldn’t put me on another flight heading to the US for another 24 hours. Considering the connection involved, this would have meant getting to attend only that last couple of hours of the event, so I’ve decided to forgo the all idea.
Assuming my rescheduled flight will leave has planned, I’ll be in San Francisco next week and the week after that in Washington DC, if anyone feels like meeting up.

Vicariously at ARE2010

So, it seems that fate (also called Delta Airlines) decided that I should not attend the augmented reality event. Here are some alternatives you may want to check out for online cover of the event:

and i’m pretty sure that Ori will post here some news whence he’ll have the time.
Are you there and reporting about the event? Please tell!

Let Me Be Your Voice in ARE 2010

Not going to the Augmented Reality Event, this Wednesday? Too bad, but don’t despair. I’ll be there to cover what may become a milestone event in the history of AR.
Have question to any of the speakers or exhibitors on site? Just write a comment or send me a tweet – @augmented. Which reminds me, not bringing my laptop, I’ll be mostly updating on twitter via my iPhone. Be sure to follow me there.

Weekly Linkfest

I know you’ve been waiting for it, here’s this week’s linkfest:

Weekly quote is from that pocket-lint article mentioned above. It’s so true, I had to bring it here:

Just when it looks as if it might take off, we may never hear from AR again. Why? Because consumers won’t be wanting, buying or using a service called “AR”. AR will go the way of AI. It’ll be taken for granted and never referred to, just part and parcel of most every valuable application used.

And this week’s video, is nothing else but an augmented version of Hello Kitty, which you can play with somewhere over here (via Development Memo for Ourselves)

Hopefully I’m going to see a live demo of Project Natal this week, wish me luck!

Who Should Attend The Augmented Reality Event in Santa Clara, CA June 2nd & 3rd, 2010

Over the last 2 years we have seen growing interest in Augmented Reality in various events – panels, dev camps, meetups – and many more. Due to growing demand for knowledge and expertise in augmented reality (AR), a group of AR industry insiders, backed by the AR Consortium have put together the first commercial event dedicated to advance the business of augmented reality.

How is are2010 different from ISMAR…

…previously touted here as the “World’s best Augmented Reality event”?

Well, ISMAR is still the best AR event for the scientific community. If you want to learn about (or present) the latest advancements in AR research – you should be in Seoul this October for ISMAR 2010. However, for the rest of us, who wish to take advantage of AR in practice, in the commercial world, and build a business around it – there was a gaping hole.

That is, until now.

Meet the Augmented Reality Event.

Who’s this event for?

For established and start up AR companies –

For established and start up AR companies (such as Total Immersion, Metaio, Acrossair, Ogmento, Circ.us, Mobilizy, Layar, Zugara, Neogence, whurleyvision, Chaotic Moon Studios, and many more) – are2010 is a stage to showcase their products and services; a venue to form partnerships, learn about latest innovations, and most importantly speak with clients. Bruno Uzzan, CEO of Total Immersion will wow the audience with a cutting edge augmented reality show; Peter Meier, CTO of Metaio, will speak about his companies latest products. Early stage startups and individual developers will receive guidance from Cole Van Nice (Chart Venture Partners) for how to build a successful company in the AR space, including raising funding (from VCs that actually invest in AR), licensing technology and IP, legal aspects, forging partnerships, etc. Christine Perey will speak about the scope of the mobile AR industry today and it’s growth trajectory.

For Developers –

For developers, are2010 is a window into the latest AR algorithms, engines and programming tools. Learn from case studies and post mortems delivered by experienced developers from the leading companies in the space. Blair MacIntyre, director of the GVU Center’s Augmented Environments Lab at Georgia Tech, will speak about his experience with tools and technologies while developing augmented reality games. Daniel Wagner, one of the leading mobile AR researchers in the world, will bring developers into the wonderful world of mobile AR. Patrick O’Shaughnessey, which has lead the development of more webcam-based AR campaigns than anyone else I know – will share his knowledge of what works and what doesn’t. Mike Liebhold, Distinguished Fellow at the Institute for the Future , will speak about Technology foundations of an Open ARweb. Gene Becker, co-founder of AR DevCamp, will dive into augmented reality and ubiquitous computing, and Sean White, a pioneer in Green Tech AR will suggest concrete examples of how AR can help save the planet

For Mobile, Hardware, and Platform Companies

For Mobile, Hardware, and Platform companies (such as Vuzix, Nokia, Qualcomm, Intel, QderoPateo, Microsoft, Google, Apple etc.) are2010 consists of a captive audience to launch and showcase their latest devices, processors, AR glasses, sensors, etc. The best collective minds of the AR commercial world will be onsite to articulate the market demand characteristics and help influence the design of future hardware.

For Clients and Agencies –

For clients and agencies in entertainment, media, publishing, education, healthcare, government, tourism, and many more – are2010 offers everything you need to know about AR: how to leverage augmented reality to advance your brand, attract and keep your customers, and how to build successful campaigns and products that will delight users, including postmortems of landmark augmented reality projects.

Jarrell Pair, CTO and a founder of LP33.tv, will speak about “Augmented Reality in Music Entertainment: Then and Now”, Brian Selzer, co-founder and President of Ogmento, will deliver a crash course for clients and agencies about how to leverage AR in marketing campaigns. Marshal Kirkpatrick, lead blogger for ReadWriteWeb, will share the results of his AR survey collecting feedback from dozens of AR developers and their experience in delivering AR campaigns and apps. Kent Demain, designer of the visual effects in Minority Report, will open our minds with the talk: “Taking Hollywood visual effects spectacle out of the theatre and into your world”. And of course…

For any AR Enthusiast –

Are you an AR Enthusiast? If so, you’re going to feel like a kid in a candy store at ARE, with a soon-to-be unforgettable keynote by Bruce Sterling, demo gallery, exhibitors from leading companies, artists installations from AR artists such as Eric Gradman and Helen Papagiannis, and many more surprises.

If you are into Augmented Reality – are2010 is the one event you should attend this year.

Want to join the event? Early registration is now open!

ISMAR 2009: The World’s Best Augmented Reality Event Wants You to Contribute!

This post is directed at you. Yes – you: the augmented reality aficionado.

For those who followed my coverage of ISMAR 2008 – prepare to be blown away by ISMAR 2009.

ismar-2009-wants-you

If you are an AR researcher – ISMAR 2009 is as always the best event to learn about the latest and greatest in AR technology.

If you work in the AR industry – congratulations! Unlike previous years – at ISMAR 2009 you’ll see AR breaking out into commercial success.

If you work in interactive entertainment – come to ISMAR 2009 to experience the phenomen that will revolutionize interactive entertainment forever.

If you are an artist – at ISMAR 2009 you’ll have an opportunity to join this emerging industry and change the way people experience the world, literally.

Interested? Good.

Because all of the above will only transpire – if YOU contribute.

ISMAR 2009 is now officially calling for proposals.

Here are excerpts from the call for proposals. For details check out the official call.

The veteran Science and Technology track will be complemented this year with new Arts, Media and Humanities tracks. ISMAR 2009 will introduce expanded Tutorials, Workshops, Demonstrations and Competitions.

Topics of the Technical Track:

Sensing – Tracking technologies, calibration methods, sensor fusion, vision-based registration and tracking, acquisition of 3D scene descriptions
Information presentation – Object overlay and spatial layout techniques, handling of occlusions or x-ray vision, photorealistic augmentation, real-time augmentation, optical display technologies (HWDs, HMDs, HUDs, mobile projectors), aural or haptic augmentation, combined presentation across several displays (combining mobile and stationary devices), display and view management
User interaction – Interaction techniques and metaphors for MR/AR, collaborative MR/AR, multimodal input and output, tangible interaction, combined interaction with virtual and real objects
Human factors – Usability studies and experiments of MR/AR-based interaction and presentation concepts, acceptance of MR/AR technology, social implications
System architecture – Wearable and mobile computing, distributed and collaborative MR/AR, display hardware, performance issues (real-time approaches), embedded computing for MR/AR, integration of MR/AR technologies into wide-area pervasive computing environments
MR/AR applications – across all areas of personal and professional activities, such as: Personal MR/AR information systems, games, applications in industry, military, medicine, science, entertainment, architecture, tourism, art, cultural heritage, education, training etc.

Topics of the Arts, Media & Humanities Tracks:

Compelling applications of Mixed & Augmented Reality. Applications include artistic expression, experiential-media or interpretive pieces that reflect the study of the human condition.
• Art – The Art program is looking for notable artists that have stretched the boundaries of expression with the use of Mixed and Augmented Reality.  The creative interaction between real, virtual and the imaginary realities to create provoking experiences are highly encouraged.  Written papers and posters are to include position statement with notes and images on approach, implementation and the technology used.  A gallery show will be mounted to support physical entries (see call for demonstrations).
Media – submissions from media practitioners who have stretched the boundaries of the creative impact of Mixed and Augmented Reality.  This venue seeks innovative uses of creative techniques for communication and entertainment to enhance the experience of MR/AR through novel applications of head-mounted, embedded projection, or mobile displays.  Submissions may include new tools, conventions or taxonomies for developing these new media.
Humanities – academic submissions that relate to Mixed and Augmented Reality content that allows for innovative analytical, critical or speculative approaches to reflect the study of the human condition. and digital media.

Call for Innovation Workshops

ISMAR 2009 will have a series of workshops the day before the conference (Monday) to cover the innovative application of Mixed and Augmented Reality to specific industry domains.  Three workshops have been defined.  We invite you to submit papers or panel discussions that will address topics of transferring MR/AR to solve critical real world problems (see web site for details).  If your paper or panel does not fit the existing workshop, you may submit a proposal for a new workshop.
Designing the Future (Design and Manufacturing Workshop):  This workshop will continue the ISMAR legacy of showcasing the pioneering efforts of the auto and other industries’ use of Mixed and Augmented Reality as design tools.
Falling in Love with Learning (Entertainment & Education Workshop):  Entertainment and Education converge in Mixed Reality Experiential Learning Landscapes for museums, libraries, schools and parks.
Transforming Lives (Medical and Military Training Workshop):  Extreme Mixed Reality needs to meet high-risk, high-performance training to enhance human preparation for life and death scenarios.

Call for Pioneering Tutorials

To mark ten years of ISMAR, the 2009 conference will include a three-day comprehensive tutorial program that covers a wide spectrum of topics in Mixed and Augmented Reality.  We are looking for submissions from pioneers to share their experiences and insights.  Formats can be from 30 to 90 minutes.  These tutorials will be video captured and distributed as a series along with special features covering the work of pioneering laboratories worldwide.

Call for Demonstrations

There will be four formats to submit demonstrations.  Demonstrations can be related to papers, posters or panels, but that is not required.  A proposed abstract, floor plan and list of requirements are requested with the letter of intent (see websites for details).  Accepted Participants will receive notification by June 30th, 2009 to start coordination with the ISMAR 2009 Planning Committee.  To accommodate late breaking discoveries, we will accept “Laboratory Demonstrations” until the last minute, pending committee discretion and conference  accommodations (submissions received after August 15th, 2009 will not be included in the publications). Letters of intent are recommended for all submissions to assist in the planning.
Laboratory Demonstrations will provide the opportunity for “late breaking” research teams to informally demonstrate their latest inventions and allow for interaction with attendees and other pioneers.
Research Showcase will be a more formal presentation of innovative Mixed and Augmented Reality content that involve more production support and exhibit design considerations.
Art Gallery will present innovative Mixed and Augmented Reality artwork within a unique gallery format based on a combination of invited and submitted work.
Innovation Exhibitions (See industry/Sponsor relations) will feature the latest commercially available products and services for use in Mixed and Augmented Reality applications.  The exhibition will be available for rental to industry buyers from the entertainment, medical, military and educational markets.  A special “Start-up Park” will be available for small, first time commercial exhibitors at more affordable prices.  Early registration is recommended for the expected increased participation and limited space.

Tracking Competition

The first event of this kind at ISMAR 08 (http://ismar08.org/wiki/doku.php?id=program-competition) caught much attention. A sequel will be organized at ISMAR 2009. Details regarding the tracking task and the rules of competition will be made available on the web site. It is to be expected that only a limited number of teams can participate.

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Don’t be wary.

Even if you do not have a rigorous research paper – you still have an important role in ISMAR 2009.

If you have developed a cool AR tool, app or game, or –

if you have conceptualized an interesting AR idea, or even-

if you just had a vision of the killer AR app  – we want to hear from you!

Don’t wait for the May 16th deadline – you can’t afford to. Submit your proposal today.

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Send your proposals to:

Gudrun Klinker, Blair MacIntyre and Hideo Saito

Science and Technology Program Chairs (Science@ismar09.org)

Blair MacIntyre

Art and Humanities Program Co-Chair (Humanities@ismar09.org, Art@ismar09.org)

Jay Bolter

Humanities Program Chair (Humanities@ismar09.org)

Jarrell Pair

Media Program Chair (Media@ismar09.org)

Charlie Hughes

Tutorial Chair (tutorials@ismar09.org)

Christian Sandor

Laboratory Demonstration Chair (Demos@ismar09.org)

Sean White,

Research Showcase Chair (Showcase@ismar09.org)

Larry Davis

Innovation Exhibition Chair (Exhibits@ismar09.org)

Christopher Stapleton

Interim Workshop Chair (Workshops@ismar09.org)

Daniel Pustka

Tracking Contest Chair (Tracking@ismar09.org)

We want to hear from you!

As a member of ISMAR’s Media track committee – I hereby vow to emphatically review every single proposal in the media track. Your voice must be heard.