Learn about the Opportunities and Pitfalls of Augmented Reality in Marketing: a New Report by ReadWriteWeb

Marhsall Kirkpatrick- lead blogger for ReadWriteweb – recently lead a survey among Augmented Reality (AR) developers and marketers to figure out what worked and what didn’t in past AR campaigns. To the many readers of this blog that  contributed to the survey – thank you!

The report is now available for purchase on the RWW site

Here’s an excerpt from the report’s description:

Become an expert on Augmented Reality (AR) in one quick read. Decrease your AR development time to market by learning from the first wave of early adopters of this new technology. AR offers a new marketing and product paradigm for a high impact, high value customer experience. In the ReadWriteWeb Premium Report Augmented Reality for Marketers and Developers: Analysis of the Leaders, the Challenges and the Future, we profile successful companies and their campaigns as well as development lessons learned.

The report features:

  • Important players in the mobile AR market, their current campaigns and/or product implementations
  • AR development shops
  • Hidden costs associated with AR app development
  • Developer experience requirements for AR app development
  • Timeline for development of AR applications
  • Total cost and cost break down for developing a Webcam AR project
  • When live video processing will be enabled on popular mobile phones
  • The use of existing AR browsers as opposed to companies building stand-alone mobile AR

Marshall will share details about this report and explain the process behind the results – at the Augmented Reality Event (2-3 June, 2010 at the Santa Clara Convention Center, California).

If you don’t want to miss this talk and many other talks by AR industry leaders register to the event today! Few discount codes are still available for our devoted Games Alfresco readers:

Go to the registration page, type in code AR245 and you’ll be asked to pay only $245 for 2 full days of AR goodness.

How to Produce Augmented Reality Applications: Share Your Experience and Help Nurture a Healthy Industry

Marshal Kirkpatrick, the lead blogger for Read Write Web – one of the first tech blogs to dive into the fascinating field of augmented reality  – is working on a research report about the use of AR for marketing.
In order to generate data for the report  that best reflects the market reality – he has put together a survey.
In fact, he prepared two surveys: one for webcam-based AR applications, and a second for mobile AR applications.
Here’s Marshal’s message:
We hope that people in the industry will be
interested in anonymously contributing their knowledge so we can all benefit from the aggregate results.   The intended respondents for these surveys are people who have built or have hired other people to build AR apps.  The intended readership of the results are people who are interested in hiring AR developers.  We hope this information will help more people feel comfortable hiring AR developers, that more information will be good for the AR economy and the people who want to be a part of it.   We’ll be sending the results out to everyone who participates, along with a discount code if you’d like to purchase the larger research report this will be a part of.   If you’ve got any questions you can email me at marshall@readwriteweb.com  Thanks for you time taking these surveys.
This is a most welcome collaboration between ReadWriteWeb and Gamesalfresco, and we intend to share the highlights of this initiative on this blog.
Expect a talk by Marshall about this initiative at this year’s most anticipated AR commercial Event – coincidentally titled the Augmented Reality Event, scheduled for Jun 2-3, 2010 in Santa Clara, California.

To access the surveys go to:

Webcam AR

Mobile AR