Weekly Linkfest

Oh my, what an interesting week for augmented reality, especially in the business front:

This week’s video features a cool street art by SWEZA named QRadio. Graffiti boom-boxes around Berlin start to play music when the QR code drawn on them is scanned.  Via Wooster Collective.

Have a great week!

Augmented Reality Promoted to the Premier League

Augmented reality is to be promoted to the premier league. The English premier league that is.

Tottenham Hotspur will sport the logo of AR platform Aurasma during the 2011-2012 season, starting next month. Which is quite an interesting development, you must admit, especially considering that the company behind Aurasma, Autonomy, has decided to forgo its own name on the shirts. A bold, and probably costly move.

More details on football-marketing.com

Weekly Linkfest

How are terracotta warriors, billiard, a coloring book and the city of Basel all related to each other? Well… they are featured in this week’s linkfest:

This week’s video is just strange.

An augmented reality artwork created by John Goto and Matthew Leach using the Layar platform, Gilt City confronts the banking crisis in an unusual way. Famous beggars appear on your mobile’s screen, and you choose whether to help them, or make them explode. Art – I’ll never understand it, but maybe you will, by reading more about this project here.

Have a grand week!

Apple Patents Augmented Reality Displays

As Apple Insider reports today, the US patent office just published two interesting patent fillings by Apple in January of last year.

The first, titled “Synchronized, interactive augmented reality displays for multifunction devices” is a very broad term patent and discuss methods to identify object, display an information layer on top of a live video feed and share that layer between users.
The second, and surely much more exciting is simply titled “Transparent electronic devices” and concerns “A method and system for displaying images on a transparent display of an electronic device … the display screens may allow for overlaying of images over real world viewable objects”

. Or in other words – transparent iPads are coming!!!11221!. Seriously though here’s quoting again from the patent:

These overlays whether in handheld or other electronic devices 10, may provide an “augmented reality” interface in which the overlays virtually interact with real-world objects. For example, the overlays may be transmitted onto a display screen that overlays a museum exhibit, such as a painting. The overlay may include information relating to the painting that may be useful or interesting to viewers of the exhibit. Additionally, overlays may be utilized on displays in front of, for example, landmarks, historic sites, or other scenic locations. The overlays may again provide information relating to real-world objects as they are being viewed by a user. These overlays may additionally be utilized on, for example, vehicles utilized by tourists. For example, a tour bus may include one or more displays as windows for users. These displays may present overlays that impart information about locations viewable from the bus

Interesting stuff, don’t you think?
More information at Apple Insider.

Weekly Linkfest Plus

I think that’s one of the best linkfests in a while. Judge for yourself:

Since Friday was Canada Day, and tomorrow is the 4th of July, let us celebrate with a double feature in this week’s video. Two first person shooter games caught my eye this week, the first ShootAR has a surprisingly sleek teaser video, while the other Uwar seems a little bit more feasible, and features cool shirts (well, cool is in the eye of the beholder). Is this new generation of AR games going to heat things up?

Have an excellent week!

Augmented Reality Pop-Up Book

Helen Papagiannis is a designer specializing in augmented reality.  She’s spoken at TEDx about the creative side of AR, which was highlighted as one of the top talks about AR and the gamification of life and worked for the internationally renown Bruce Mau Design.

And now she’s putting out a Augmented Reality Pop-Up Book for mobile devices using image recognition.  The book can be enjoyed alone or with the enhanced graphics using an iPad2 or iPhone4.

What I like most about her Pop-Up book is that Helen gets what AR is all about.  Or really what it is–a medium to transfer information.  If you handed the book and the iPad2 to a child and told them to play around, you wouldn’t have to worry that they wouldn’t “get” augmented reality.  They wouldn’t require an explanation or that “AR is that thing on the first down line in football.”  They would just play.

Helen is a natural storyteller, as seen by TEDx talk.  Even her twitter account is called @ARStories (I wish I’d thought of that one.)  She gets that AR is all about telling stories in new and interesting ways, whatever the level of technology.  She used the tools at hand, in this case the AR browser Junaio, to make her Pop-Up book.

And as the technology advances, so too will the level of stories being told.  I expect from this simple Pop-Up book, that we’ll be seeing more of Helen for quite some time.

You can find Helen at her blog – Augmented Stories.

Weekly Augmented Reality Linkfest

Had a very good trip to the US (apart from the trans-atlantic flights) and now I’m back! Let’s see what I have been missing –

It’s been a while since we have featured a kinect hack in the weekly video spot, so I’m happy to present, Saint Kinect, created by Youtube user koshiik with “100 lines of code and 2 beers”. Fight the devil wearing a halo on your head –

Have a great week!

GoldRun and Flavorpill Partner for Internet Week Secret Party Hunt

NEW YORK, NEW YORK June 9, 2011– Flavorpill, known for curating the best cultural events in cities across the country, will launch their New York City Culture Hunt during the culmination of Internet Week New York. Part of Flavorpill’s social mission is to get people away from their computers and out exploring their city, and that’s precisely the intention behind their collaboration with GoldRun.

To participate in the NYC Culture Hunt campaign, users download the free GoldRun application from the Apple iTunes Store, and select the NYC Culture Hunt “run” to follow it.

The GoldRun campaign challenges Flavorpill readers to find and visit 10 of the most influential venues in New York City’s entertainment, arts, and education scene. Participants will visit each location, in teams of five, where they will capture an interactive virtual object using the GoldRun app. Capturing all 10 objects will lead players to a secret Flavorpill party, followed by an afterparty conceived by local artist collective, CHERYL.

“GoldRun was able to seamlessly tie into their promotion, adding a unique layer of engagement so participants could experience the event on a deeper level,” says Alex Poole, GoldRun’s Director of Strategy & Engagement. “We worked closely with Flavorpill to creatively integrate their partners into GoldRun’s built-in technology and create this dynamic experience.”

Marco Tempest – iPod Magic – Deceptions

The brilliance of Marco Tempest is not his magic or the technology he uses but his story telling.  Art is a medium for communication and magic (especially the way he does it) is an art form that’s too often lost on gimmicks.  Marco shows us how AR in its best form is forgotten as the audience falls into the story.

Its about the message, not the medium.

AR is the Pursuit of Eliminating the Latency Between Atoms and Bits

It’s been almost 4 years since I first got involved in the augmented reality community, and 2.5 years of actively blogging about it. During those years I’ve seen many try to define what’s AR and even more importantly what’s not. Many arguments whether GPS based, projection based or webcam based AR should be regarded as augmented reality, and should we dismiss roadsigns and maps as “not AR”. Four years, and only lately I came up with a definition the pleases me (and would be happy to hear your thoughts).

 

Augmented reality is the pursuit of eliminating the latency between atoms and bits.

 

let’s break it down.

 

Atoms and Bits – I think most of you agree that augmented reality is about delivering digital context (bits) to real world locations and objects (atoms). There are many ways to do so – using visual overlays, olfactory signals and haptic devices. Even within visual overlays there are many competing and complementary methods to augment the world. For me, both head up displays and roadsigns were at one time or another (or are still) augmented reality.

 

Eliminating the latency – Humans are lazy by nature and want to do more, faster and with less effort, be it physical or mental. That’s how technology evolved, and that’s how AR evolves. At first we needed to use maps to find our destination, which required us to identify our current location on the map (which always falls between the folds) and plan our route. This takes time (latency) and effort (latency incurred by the brain). With GPS we greatly reduced that time. With “windshield AR” we can reduce it even further, eliminating navigation mistakes that, you guess it, make us waste time.

Eliminating latency has another interesting outcome. It means that AR is bound to be peer-to-peer based or highly distributed. If you live in New York you don’t have the patience to access an AR server in Seattle, a mere 100ms away, if the atoms near you may change their position by then (or you just moved your head).

 

Pursuit – This alludes to the fact that augmented reality is not a thing but a movement. Methods that were once considered AR will not be in the future (e.g. maps). If five years ago you need to Google restaurants in your vicinity to find a good place to lunch, a process that took a lot of time, you can now use an AR browser. But using Layar (or any of their competitors) hasn’t fully eliminated the latency. You need to get your phone out of your pocket, and use your brain because the positioning of labels is still not perfect. Head up displays (or contact lenses) with high resolution positioning will make mobile phone based AR look antiquated like paper maps are today, because they have the potential to minimize latency to the speed of light and the speed of our brain. Enter the brain implants and only the speed of light will be a factor in the AR game.