Mattel Launches Augmented Toys at Comic Con

Posted on July 23, 2009 by rouli

Barbie maker Mattel, and augmented reality provider Total Immersion, have joined forces to bring the public the first retail toys that are AR enhanced (or so says their press release). Unveiled today at Comic-Con 2009, each product in Mattel’s line of action figures and vehicles based on James Cameron coming film Avatar will come with a –

3-D web tag, called an i-TAG, which consumers can “scan” using a home computer’s webcam. Scanning the i-TAG will reveal special content onscreen unique to the corresponding product. Exact content varies for each item, but could include biographical information, additional images and animated models of the figures. When the i-TAG for deluxe figures, vehicles or creatures are placed under a webcam, animated 3-D models will “come alive” through engaging, evading or defending moves. Place two i-TAGs from the “Battle Pack” together and the 3-D images will interact with each other.

3d web tag? Sounds impressive, but thanks to this next video clip, we can all see it’s nothing more than a marker card:

Still, it looks cool and I’m quite sure it’s gonna be a hit this Christmas season (unless the film itself bombs). Pity they used such a convoluted term for it.

press release, via I4U news.

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Weekly Linkfest

Posted on June 7, 2009 by rouli

Before going on with our scheduled linkfest, I would like to pose a question to my readers. Am I updating too much, or not enough? How many augmented reality related posts would you like to read per week? Your opinion is important to me, so please comment away on this topic.

Now, without further ado, here’s this week’s linkfest.

This week’s quote comes from the Augmented Reality Blog:

if you put a marker on something inadequate (for example an oily food box) and fail to produce both a nice game logic and fancy design, augmented reality becomes totally obsolete. Driven by nothing. And because I am driven by augmented reality I don´t want immersive “campaigns” to be as attractive as a modem.

This augmented reality video comes from Berio Molina Quiroga thesis project for the Computer Graphic Design Masters at Rochester Institute of Technology. It’s called Augmented Sound, but I fancy the drawing process much better than the auditory results. You can find more information over here.

Augmenting sound. Space 1 Bath. Video 2 from berio on Vimeo.

Have a nice week!

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InVizimals – AR Game for the PSP

Posted on June 4, 2009 by rouli

Yet another quick post, just before I go to (my real) work. Sony is developing its own AR game for a camera enhanced PSP, named InVizimals. A combination of GhostWire and int13’s Kweekies, players have to hunt around their houses for monsters, and later can set the monsters to fight each other. I really like how they combine the player’s real world actions (casting a shadow, shaking the PSP, etc.) in the gameplay.

Here’s the teaser:

and here’s an in game view:

Via GameSetWatch.

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Weekly Linkfest

Posted on May 31, 2009 by rouli

Pizzas, Ghosts and Robots, all making augmented reality news this week:

Quote of the week comes from that WSJ article:

Madison Avenue has high hopes for the gimmick. “It’s the new bright and shiny object that marketers want,” says Tom Bedecarre, chief executive of AKQA, a San Francisco digital marketing firm that created the Postal Service campaign. AKQA is currently pitching several of its clients’ campaigns that include the technology.

Which means we should expect more bad novelty augmented reality ahead.

And to start off the coming week, here’s a nice clip showing projected pong game, made by two students from the IT University of Copenhagen. Here you can find out how they did it, and see some behind the scenes pictures.

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AR Game Designs from Georgia Tech

Posted on May 12, 2009 by rouli

The Augmented Environments lab at Georgia Tech (AELatGT) has recently uploaded to Youtube videos showing off many games developed as projects in the “HAR: AR Game Design Studio” class last year. Blair MacIntyre‘s students came up with some interesting ideas (some would say unconventional), but in my view, there’s one clear winner –
Candy Wars is a physics oriented game, played with your fridge magnets, where the goal is to feed a frog until it explodes. Things couldn’t be better:

Many more video goodies can be found on AELatGT’s Youtube page. Just a little tip – don’t be tempted by the name, GuitAR hero, is nothing more than a rickroll in AR disguise.

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