A letter sent to Apple Developer Relations.
We are a collection of augmented reality (AR) enthusiasts and professionals (from business and academia), who have been working on a multitude of AR apps for the iPhone. These apps are poised to change the way people interact with the real world.
But here is the rub: we are currently unable to publish these apps on the app store because the iPhone SDK lacks public APIs for manipulating live video.
We are asking Apple to provide a public API to access live video in real time, on the iPhone.
We will be happy to offer additional technical details.
The impact of augmented reality (AR) on our lives could be as significant as the introduction of the PC.
In 10 years, we believe augmented reality will change the way everyone experiences travel, design, training, personal productivity, health care, entertainment, games, art, and advertising (videos).
Looking back just a few years, AR pioneers had to hack a slew of components into ridiculously large backpacks and HUDs, and be confined to rigged environments. Nowadays, it comes in friendly, affordable packages and the iPhone is one of the first devices to have it all – except for a public API.
The battle to determine the winning device has already begun; a public API to access live video will give the iPhone a lucrative ticket to compete.
We believe Apple has a window of opportunity of about 3 months before developers start looking elsewhere. If Apple decides to publish the API in that time frame – in the next 10 years, everyone might be using the iPhone as the preferred device to interact with the real world.
Here is how augmented reality could open up new opportunities for the iPhone this year:
Arf (Georgia Tech)
a virtual pet you take anywhere
ARghhhh (Georgia Tech)
first person table-top action game
Sekai Camera (Tonchidot)
AirTag the real world
a portal to creatures in a parallel world
Browse the world with an AR browser – Details
Artoolkit for the iPhone (Artoolworks)
the most popular AR kit now on the iPhone
StudierStube ES (Imagination, Graz TU)
the only AR engine designed for mobile devices, now on iPhone – Details
PTAM on the iPhone (Oxford University)
next generation AR tracking with no markers or images
a travel guide that “tells you what you see”
Virtual Santa (Metaio)
interactive Christmas application using the augmented reality
Augmented Reality Sightseeing (Fraunhofer IGD)
Historic photographs overlaid on your field of view while strolling in a street
These are apps that are practically ready to go. There is a whole bunch of apps and games that are just waiting for the API to be available.
…And Apple, we know you can’t share your plans…so please surprise us soon!
Many many thanks for your consideration -
Michael Gervautz – Managing Director Imagination GesmbH
Robert Rice – CEO Neogence
Georg Klein – PhD PTAM creator from Oxford University
Stephane Cocquereaumont - President & Lead Developer Int13 (Kweekies)
Maarten Lens-FitzGerald – Founder & Partner SPRXmobile, developer of Layar
Ori Inbar – Author of GamesAlfresco.com and CEO and founder – Ogmento (formerly Pookatak Games)
Philippe Breuss – Lead developer, Mobilizy
Philip R. Lamb – CTO, Artoolworks
Noora Guldemond – Metaio
Takahito Iguchi – CEO, Tonchidot
Blair MacIntyre – Associate Professor, Georgia Institute of Technology
If you are developing an AR app for the iPhone and wish to join this effort – just let us know.
Filed under: AR Devices Tagged: | ARf, Arghhhh!, artoolkit for iPhone, ARToolWorks, Blair MacIntyre, Georg Klein, Georgia Tech, Imagination, int13, iphone, Kweekies, Layar, Maarten Lens-FitzGerald, Metaio, Michael Gervautz, Neogence, Noora Guldemond, Ori Inbar, Oxford University, Philippe Breuss - Mobilizy, Pookatak Games, PTAM, Sekai Camera, SPRXMobile, Stephane Cocquereaumont, StudierstubeES Robert Rice, Takahito Iguch, Tonchidot, virtual Santa, wikitude Philip R. Lamb