Weekly Augmented Reality Linkfest

Had a very good trip to the US (apart from the trans-atlantic flights) and now I’m back! Let’s see what I have been missing –

It’s been a while since we have featured a kinect hack in the weekly video spot, so I’m happy to present, Saint Kinect, created by Youtube user koshiik with “100 lines of code and 2 beers”. Fight the devil wearing a halo on your head –

Have a great week!

GoldRun and Flavorpill Partner for Internet Week Secret Party Hunt

NEW YORK, NEW YORK June 9, 2011– Flavorpill, known for curating the best cultural events in cities across the country, will launch their New York City Culture Hunt during the culmination of Internet Week New York. Part of Flavorpill’s social mission is to get people away from their computers and out exploring their city, and that’s precisely the intention behind their collaboration with GoldRun.

To participate in the NYC Culture Hunt campaign, users download the free GoldRun application from the Apple iTunes Store, and select the NYC Culture Hunt “run” to follow it.

The GoldRun campaign challenges Flavorpill readers to find and visit 10 of the most influential venues in New York City’s entertainment, arts, and education scene. Participants will visit each location, in teams of five, where they will capture an interactive virtual object using the GoldRun app. Capturing all 10 objects will lead players to a secret Flavorpill party, followed by an afterparty conceived by local artist collective, CHERYL.

“GoldRun was able to seamlessly tie into their promotion, adding a unique layer of engagement so participants could experience the event on a deeper level,” says Alex Poole, GoldRun’s Director of Strategy & Engagement. “We worked closely with Flavorpill to creatively integrate their partners into GoldRun’s built-in technology and create this dynamic experience.”

Marco Tempest – iPod Magic – Deceptions

The brilliance of Marco Tempest is not his magic or the technology he uses but his story telling.  Art is a medium for communication and magic (especially the way he does it) is an art form that’s too often lost on gimmicks.  Marco shows us how AR in its best form is forgotten as the audience falls into the story.

Its about the message, not the medium.

AR is the Pursuit of Eliminating the Latency Between Atoms and Bits

It’s been almost 4 years since I first got involved in the augmented reality community, and 2.5 years of actively blogging about it. During those years I’ve seen many try to define what’s AR and even more importantly what’s not. Many arguments whether GPS based, projection based or webcam based AR should be regarded as augmented reality, and should we dismiss roadsigns and maps as “not AR”. Four years, and only lately I came up with a definition the pleases me (and would be happy to hear your thoughts).

 

Augmented reality is the pursuit of eliminating the latency between atoms and bits.

 

let’s break it down.

 

Atoms and Bits – I think most of you agree that augmented reality is about delivering digital context (bits) to real world locations and objects (atoms). There are many ways to do so – using visual overlays, olfactory signals and haptic devices. Even within visual overlays there are many competing and complementary methods to augment the world. For me, both head up displays and roadsigns were at one time or another (or are still) augmented reality.

 

Eliminating the latency – Humans are lazy by nature and want to do more, faster and with less effort, be it physical or mental. That’s how technology evolved, and that’s how AR evolves. At first we needed to use maps to find our destination, which required us to identify our current location on the map (which always falls between the folds) and plan our route. This takes time (latency) and effort (latency incurred by the brain). With GPS we greatly reduced that time. With “windshield AR” we can reduce it even further, eliminating navigation mistakes that, you guess it, make us waste time.

Eliminating latency has another interesting outcome. It means that AR is bound to be peer-to-peer based or highly distributed. If you live in New York you don’t have the patience to access an AR server in Seattle, a mere 100ms away, if the atoms near you may change their position by then (or you just moved your head).

 

Pursuit – This alludes to the fact that augmented reality is not a thing but a movement. Methods that were once considered AR will not be in the future (e.g. maps). If five years ago you need to Google restaurants in your vicinity to find a good place to lunch, a process that took a lot of time, you can now use an AR browser. But using Layar (or any of their competitors) hasn’t fully eliminated the latency. You need to get your phone out of your pocket, and use your brain because the positioning of labels is still not perfect. Head up displays (or contact lenses) with high resolution positioning will make mobile phone based AR look antiquated like paper maps are today, because they have the potential to minimize latency to the speed of light and the speed of our brain. Enter the brain implants and only the speed of light will be a factor in the AR game.

Raving Rabbids Alive & Kicking (Some AR)

Yes, I still exist.  Sorry, I’ve been out of the country for the last few weeks.  But my travels did give me a glimpse into a fantastic game sporting the A and the R — Raving Rabbids.  If you’re not familiar with the series, Raving Rabbids are the insanity pills of the gaming industry.  Nothing like jerking your carrot juice in front of a bar full of people, laughing and pointing the whole time (yes, this is a game, not an obscene act.)

The game is for the Microsoft Kinect only and utilizes the characters to immerse you into their insanity.  What I love about the Rabbids and AR is that it gets you out of the gimmick and into AR.  Right now what holds most applications of AR back is that they’re focused on the trick and not telling a good story.  Rabbids are weird and at times, unexplainable, but playing their games helps you forget there’s a thing called AR at all.  And that’s a good thing.

Looking forward to when this game comes out.

Georgia Tech’s Spring 2011 Crop of Games – Nerds, Puppies and Asteroids

It was only five months ago when we reported about the first set of mobile augmented reality games coming out of Qualcomm Augmented Reality Game Studio. The studio, a partnership between Qualcomm and Georgia Tech’s Augmented Environments Lab, gives students the tools to create AR games and gives us a peek their crazy ideas. Now, a new crop of games is out of the studio’s doors, and here are my favorites:

Dodger Dodger is a simple game where you are tasked with escaping falling asteroids. This game smartly harnesses the mobile platform to add another dimension to the game. Not only does the player needs to move left and right, he also needs to move the phone back and forth in order to avoid the asteroids:

Nerdherder is obviously the bastard step child of last semaster’s Nerdferno. Instead of dodging asteroids, you need to avoid eye contact with girls in this one:

The goal of Puppy Plus is to teach your child basic math skills using a cute puppy living on a deserted island, surrounded by pirate ships. It makes perfect sense, trust me:

You can read more about these games and others coming out this spring on Qualcomm AR game studio site; Don’t miss the narwal safe sex guide.

Weekly Sunny Linkfest

Before we begin with our weekly pile of links, here’s a message from Christine Perey on behalf of “the program committee of the Third International AR Standards meeting”:

The committee has decided to extend the deadline for position papers to June 6th (5 PM UK). Please find more information and guidelines for the position papers: http://www.perey.com/ARStandards/third-meeting-position-papers/

Now, back to our regular programming:

This week’s video goes to you Dr. Who fans – I’ll never understand your ways. Sean McCracken apparently does, and thus created this Android app, available on the Android market to display an augmented version of the TARDIS. Everlasting glory to the first fan who will create a video of Daleks shouting “augment! augment!”
Have a nice week, and good luck Noora

Weekly Augmented Reality Linkfest

It’s a link apocalypse!

  • Many of the AR community went to the second annual Augmented Reality Event. Sadly, I wasn’t able to be there, but luckily, Augmented Citizen share some thoughts and presentations from the event, Locative Media have some “pirated videos” of the keynotes and Layar uploaded videos of a couple of their presentations to Youtube. If you have a video or a blog post about the event – send me an email or give me a tweet.
  • Sander Veenhof is a genius (there, I said it!) and Layar should be paying him money for choosing their platform if they don’t already do so. This time he came up with a way to use augmented reality to create a world wide synchronized dancing routine. It’s an augmented macarena!
  • With Disney’s mobile phone projector you can play games on walls and interact with real life objects.
  • Tablets and democratization: Metaio & Layar pinpoint next steps for augmented reality (via @bruces).
  • Sony SmartAR delivers high-speed markerless augmented reality and according to Engadget, it also blows minds.
  • Scott Blake creates art using QR codes.

This week’s video is of a simple augmented reality game, called Tapcloud with an interesting premise. By chasing virtual cloud (and looking a little bit foolish), the game forces you to get some exercise, and even counts the number of calories you burned once it’s game over. The game is available for free on the app store, so you have nothing to lose (except, again, calories).

Have a tremendous week!

Weekly Augmented Reality Linkfest

ARE2011 is only two days away, and I’m going to miss it (this time its my fault, and I can’t blame Delta Airways). I’m a lame excuse for an AR blogger, I know. If you go there, please shoot some videos and share!

Here are a few AR news stories to make the wait seem shorter (btw – have a link to share? contact me on Twitter @augmented):

Our weekly video comes today from the Future Lions 2011 contest, where young advertising professionals are called to “Advertise a product from a global brand in a way that couldn’t have been done five years ago, to an audience of your choosing”. Tom Houser and Victoria Trow came up a way to use augmented reality as an alternative source of income for record companies. I am a bit of a skeptic, but it’s an interesting idea nonetheless:

Have a great week!

Virtual Fitting Room for Topshop

** Nice to see the Kinect out in the working world, rather than just slaving away in hacker space.  The video is instructive as it shows real customers using the product.  Personally, I wouldn’t look good in any of those dresses, but that’s just me.  *cough*

Virtual Fitting Room for Topshop

AR Door, a Russian agency specialized in Augmented Reality solutions, teamed up with Topshop, a woman and man clothes retailer, to create a virtual fitting room for a new collection of dresses Dress up.

A special kiosk for the fitting room was installed at the flagman Topshop store in Moscow at the shopping centre European, 5-8 May 2011.

The virtual fitting room is built on the most sophisticated technologies: augmented reality and Microsoft Kinect. Augmented reality allows the customers to select a garment off the rack without having to try it on physically.  As a customer, you see yourself onscreen with a 3D copy of a dress. Kinect allows the user to control the program by simple gestures pushing virtual buttons right in the air.

To activate the program you don’t need special markers: the built-in camera tracks a person’s body and superimposes over it a 3D model of the dress.

A unique feature that allows the customers to watch both the front and the back parts of the dress was deployed in the Topshop fitting room for the first time in the world practice.