Going to the Augmented Museum

Simple, useful and probably feasible (though not on the iPhone) AR application in the following concept video by Tate Strickland an American graphic design student:

Domestic Robocop

I’m a bit late with this – Toby already wrote a post about it last week, and I meant to do the same, but was too sick to write a post this wonderful next concept video deserves. It reminds me of a short story by Asimov where people grew so reliant on computers they forgot how to do basic arithmetic.

Created by Keiichi Matsuda of the Bartlett School of Architecture in London. You might wonder what does an architect have to do with augmented reality (and the art of making tea). Kei tried to explain:

The question of the connection with architecture comes up a lot, but its not necessary to think of it in the context of buildings etc. Architecture as a study is about spatial design, encompassing a lot of social, philosophical, economic and technological theory; more interesting than placing beams! Im currently working in a lot of media, so its kind of unlikely that ill go on to be an architect, but it makes a lot of sense for architects to be interested in VR, AR, game design etc., even without having a technical background as they touch fundamentally on how we operate in space. AR particularly is a really exciting technology, as it interacts directly with the built environment.
The film (domestic robocop) is pessimistic in a way; I believe that AR could become essential to us very quickly, once certain standards and economic models are in place. Becoming incapable of making a cup of tea and navigating your own house is obviously quite far fetched, but is maybe part of a broader comment about our reliance on technology and the all-infiltrating nature of consumer culture. With all the hype around AR at the moment, I think its a good thing to speculate as to what effect it might have on our lives, positive or negative, in the long term.

Kei currently works on a thesis titled ‘Pluralism and Identity in Augmented Reality’, and I bet we will see many other interesting concepts and ideas out of him.

Old McDonald Had an Augmented Farm

AgroTech, a Danish institute that provides consultancy and technological services for the agricultural industry, has created a rather interesting conceptual video, showing AR in an unconventional niche. The video below shows a farmer running a farm (milking cows, moving manor) aided by a pair of AR glasses. Though the text bubble are in Danish, you’ll probably understand the jist of things

You’re probably wondering what’s the last bubble says. It’s “Remember wedding anniversary tomorrow”. So there you have it, a single system that reminds you when to milk your cow and when to buy a gift to your wife. Perfect!

More information over here.

Future of Social Networking and Games

As you may have noticed, I took some days off blogging. Can’t get myself to blog about yet another AR browser (YAARB™) or some run of the mill augmented reality campaign.

However, futuristic concepts still excite me. Check out Matthew Buckland’s latest post. With the help of designer Philip Langley, Buckland has conjured a series of illustrations giving us a peak into social network turbo-charged with augmented reality. Below is one such illustration, showing you what’s going on in the neighborhood.

Can be quite useful when looking for a new home. You can find the other illustrations (and this one in far higher resolution) here.

Another interesting concept that popped today is PlayboxAR, which is a glimpse to what can become the future of augmented reality games:

This is actually a new video of a rather old concept by one Soho Marky.

The disparity between these concepts and reality reminds us that we are still at the very beginning of a long road. Maybe AR is hot right now, but in the future it’s going to be fabulous.

(via @abc3d and The Future Digital Life)

Concept Glasses to Photoshop Reality

Good magazine has apparently asked some interviewees to imagine that will improve their daily life. The two ladies in the video below, Freya Estreller and Natasha Case, came up with Photoshop Glasses. A first step to improving the world may be seeing how much better it could be:

If you happen to think that’s a far fetched idea, you are probably right. However, we already saw head tracking software that puts on virtual masks on faces. So maybe in your next job interview, if the interviewer just looks a tad like your ex-boyfriend, all you’ll need to do is wear some dorky glasses, and see him as Optimus Prime.

via Red Tory

TAT Augmented ID is Beautiful/Creepy

One of the oldest concepts in the mobile AR community is using augmented reality to match a person with his/her identity. The Swedish software and design company TAT just unveiled their own take on this “augmented id” with the aptly named Augmented ID. Using face recognition and tracking technology from Polar Rose, TAT enables you to check up one’s web identity by looking at him through your mobile’s camera, as the following concept shows:

It’s very pretty, but just be sure that before pointing your mobile at some beautiful girl on the street, you could out-run her boyfriend. (via engadget)

Future Lions Love AR


Future Lions is a yearly competition that allows student to show off innovative concepts in the world of advertisement. Winners are honored at the Cannes Festival but all participants get free exposure to leading agencies. This year’s concept was to “develop an idea for advertising a global brand in a way that would not have been possible five years ago”. Naturally, many students picked augmented reality. Here’s a quick scan of some of them (as surely more will surface in the coming days). You do have to remember that all videos featured below are just concepts, and no “real” augmented reality was involved. It does show how young advertisers (or at least some of them) are trying to go beyond Novelty-AR, and look for true ways to complement their campaigns via augmented reality (unlike say, the guys behind the Papa Johns campaign).


Geepseed – an augmented reality Tamaguchi for Greenpeace

It’s like int13’s Kweekies with an environmental saying behind it.

Try out IKEA furniture before you buy
When Meaio created their iLiving application, I was a bit skeptical, but somehow this next clip makes me see what a great idea this is after all, especially for a company like IKEA. If I were IKEA, investing in such technology would be the first item on my schedule. Update: There’s a live demo for you to play with, here.

Gatorade virtual coaches
I had a similar idea once, it looked better in my imagination :)

Yo!Sushi Augmented Menus
This falls in the novelty category. Why would anyone want to see sushi in 3d?

Augmented tee-shirts for United Colors of Benton
We’ve seen a similar (working) demo from Squidder, and it better suits Threadless anyway.

Disney’s Up characters come to life
What Topp’s augmented baseball cards should have been.

Facebook world
We all had that idea sometime, now Alex Hachey shows us how it would look (you should not use AR when crossing a road)


Honorable mentions: