Old McDonald Had an Augmented Farm

AgroTech, a Danish institute that provides consultancy and technological services for the agricultural industry, has created a rather interesting conceptual video, showing AR in an unconventional niche. The video below shows a farmer running a farm (milking cows, moving manor) aided by a pair of AR glasses. Though the text bubble are in Danish, you’ll probably understand the jist of things

You’re probably wondering what’s the last bubble says. It’s “Remember wedding anniversary tomorrow”. So there you have it, a single system that reminds you when to milk your cow and when to buy a gift to your wife. Perfect!

More information over here.

2 Responses

  1. Clearly a fake. It seems AR in the “real world” is now completely entering that phase of overselling far-fetched “visions” combined with disappointing, impractical actual technology. This is the same mistake that academic AR research made in the late 1990s / early 2000s – which made AR research a disrespected taboo topic in most serious academic circles. Let’s hope AR doesn’t kill itself in the same way in the business world; investors won’t be patient forever, in particular in the current economic climate.

  2. ah, Joshua, now you are just trolling. It’s a conceptual video, and I clearly mention it. No point calling it a fake.

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