5 Things To Do With Junaio Glue and LLA Markers

With the live video access on the iPhone OS 4.0, Metaio is looking to make a splash with its Glue technology in the Junaio AR browser. They would like to show how the iPhone can do more than GPS AR browsing with both image processing and their indoor LLA marker tracking.

LLA Markers

The LLA markers are designed for indoor spaces when GPS becomes unusable. By attaching the latitude, longitude and altitude to a unique pattern, the iPhone can reposition itself without having access to satellites. Since the compass and gyroscope still work, you can point your phone away from the LLA marker and get navigation to the next POI.

This case shows how AR can be superior to map based location using the LLA marker technology. In underground malls when GPS becomes useless, AR can help bridge the gap. I’ve spent considerable time in Japan and often have been lost once I strolled far from my starting location. I would have to go up to the surface to get my barrings occasionally. If they installed LLA markers, it would allow the iPhone to become a useful navigator.

Junaio Glue

In addition to indoor GPS locations, Metaio has improved AR by adding live optical image processing.  By uploading a tracking image to the Junaio servers, anyone can create an optical image that 3D content and information can be attached.  To check out the technology, download Junaio and view this Glue comic character to see how it works.

This image processing along with a standard browser opens up a wealth of possibilities for Junaio.  Now content providers can be more creative with their applications, utilizing visual clues along with GPS and directional ones.

Here are a few ideas that might spur your interest:

1) Using available 3D content on the web, turn your run-of-the-mill picture book into a 3D pop-up with your iPhone.  Just upload each page as a marker and attach the image to it.

2) Create an augmented menu based on the logo of your restaurant.  Or just have it link to your webpage.  Make the world your Internet.

3) Location based treasure hunts using actual pictures of locations to find the next clue.

4) Turn your face into a business card.

5) Turn your logo into a charity event.  Every time someone checks your logo using Junaio and it pulls the image or link from your server, give them a chance to donate, or make a small donation on their behalf.

If you have other ideas, feel free to comment!

How Augmented Reality is Changing the World Cup

Coming back from my vacation, I had to catch up with a lot of AR related news. One topic though was so prevalent that I had to write about it in my coming back post. Obviously, I’m talking about the world cup in soccer. No other sports event gained such an attention from the AR community, and here are the results (don’t worry the last few ones are quite good):

Zakumi in FLARToolkit
The good: It seems to be created by a single programmer. Cheers for the initiative.
The god-awful bad: The music. I rather hear vuvuzelas than this one hit wonder.

Kappa’s “We Are One”
The good: The music is better than the previous video.
The bad: It’s in Chinese, so it’s hard for me to tell, but I think you need to download an application to play with it. Hello? This is 2010s, not prehistoric 2009!
Where: http://2010.kappa.com.cn/

Sony Ericsson World Cup Game
The good: You get to be a world famous soccer player while hitting soccer balls with your head in this game created by Total Immersion’s partner CherryPicks.
The bad: World famous soccer players are not necessarily handsome.
Where: http://www.sonyericsson.com.hk/fifa-game/

The world cup in a shopping mall
The good: Nice game, showing there are still some innovative things to do with a marker on a piece of paper. Made by another partner of TI – InterAct 3d.
The bad: Couldn’t they have the same application accessible through a webcam?

Junaio’s virtual soccer field overlay
The good: A brave attempt by Metaio to show game statistics for fans in the stadium in an unconventional way.
The bad: You have to be in South Africa to see it, and no videos are available. I’m a bit skeptic.
More info: http://augmentedblog.wordpress.com/2010/06/24/kick-it-like-augmented-reality/ where you can read about another application assisting you to find a good joint to see the next soccer match.

Zugara’s AR game in a banner
The good: Really cool creative, you need to “head in” corner kicks in this AD for AT&T.
The bad: AT&T. And people looking at you from behind while you’re jerking your head around.
Where: http://www.espn.com

KickBall AR
The good: Much better than AR Boomerang, this is the only mobile application on this list.
The bad: Only available for Samsung’s Bada operating system and the fact that Tom already wrote about it.

If I’ve missed anything (surely there’s a Layar layer for the games, no?), please feel free to add a comment.
So how AR is changing the world cup? Well it’s not, but for my first post in nearly three weeks, I had to try a title inspired by the linkbait generator. Anyhow, the usual “Weekly Linkfest” will return next week and as usual be sure to follow me on Twitter.

Press Release: TIME OUT NEW YORK AND JUNAIO® BRING TO YOU: “THE TONY SUMMER DRINKING AUGMENTED REALITY CHANNEL”

SAN FRANCISCO / NEW YORK, June 15th, 2010 – Time Out New York launches its premiere mobile augmented reality editorial for TONY`s “Summer Drinking Special” which hits newsstands June 16. Time Out New York and junaio®, the next generation augmented reality browser, are partnering to provide the first-ever mobile guide to cool drinking destinations in NYC. With just a smartphone and the TONY channel within the junaio® browser, you can unlock summer discounts and deals around town by simply pointing your phone.
“The TONY Summer Drinking Guide features great places to take advantage of drink specials throughout the city, ” says Marci Weisler, Digital Business Director of Time Out North America. “Our readers today are on the go and mobile. By leveraging augmented reality technology, we add another dimension to our print and online content and make it available anywhere they go.”
Users can visit the TONY Summer Drinking channel by downloading the junaio 2.0 app for iPhone and Android devices. After launching the app and selecting the TONY Summer Drinking channel, users can point their smartphones in all directions to reveal details on featured bars offering deals and incentives, browse venue photos, contact numbers, directions, neighborhood maps, as well as a web link to the actual Time Out New York summer drinking page.
The hot “Augmented Reality” Technology behind it
TONY`s “Summer Drinking Special” is made possible through junaio®, the exciting new augmented reality browser designed for camera equipped mobile devices. “junaio® delights mobile users with easy and intuitive access to information presented in ways that provide an instant grasp of essentials through unusual and enjoyable new media experiences. Our partnership with TONY shows the potential of extending and enriching offline content for people on the go,” said Lisa Murphy, junaio® Product Marketing Manager.
How to get the “Summer Drinking Special” on your smartphone
Download junaio® from the Apple App store or from the Android Marketplace. junaio works best for iPhone 3GS. Tune into TONY`s Summer Drinking Channel and point your phone to unlock the nearest discounts around you as part of the June 16th issue of Time Out New York. For more details go to: http://www.timeoutnewyork.com/ar/

SAN FRANCISCO / NEW YORK, June 15th, 2010 – Time Out New York launches its premiere mobile augmented reality editorial for TONY`s “Summer Drinking Special” which hits newsstands June 16. Time Out New York and junaio®, the next generation augmented reality browser, are partnering to provide the first-ever mobile guide to cool drinking destinations in NYC. With just a smartphone and the TONY channel within the junaio® browser, you can unlock summer discounts and deals around town by simply pointing your phone.
“The TONY Summer Drinking Guide features great places to take advantage of drink specials throughout the city, ” says Marci Weisler, Digital Business Director of Time Out North America. “Our readers today are on the go and mobile. By leveraging augmented reality technology, we add another dimension to our print and online content and make it available anywhere they go.”
Users can visit the TONY Summer Drinking channel by downloading the junaio 2.0 app for iPhone and Android devices. After launching the app and selecting the TONY Summer Drinking channel, users can point their smartphones in all directions to reveal details on featured bars offering deals and incentives, browse venue photos, contact numbers, directions, neighborhood maps, as well as a web link to the actual Time Out New York summer drinking page.
The hot “Augmented Reality” Technology behind it
TONY`s “Summer Drinking Special” is made possible through junaio®, the exciting new augmented reality browser designed for camera equipped mobile devices. “junaio® delights mobile users with easy and intuitive access to information presented in ways that provide an instant grasp of essentials through unusual and enjoyable new media experiences. Our partnership with TONY shows the potential of extending and enriching offline content for people on the go,” said Lisa Murphy, junaio® Product Marketing Manager.
How to get the “Summer Drinking Special” on your smartphone
Download junaio® from the Apple App store or from the Android Marketplace. junaio works best for iPhone 3GS. Tune into TONY`s Summer Drinking Channel and point your phone to unlock the nearest discounts around you as part of the June 16th issue of Time Out New York. For more details go to: http://www.timeoutnewyork.com/ar/

Weekly Linkfest

As expected, this linkfest is full of ARE2010 stuff:

This week’s video is not from ARE2010, but cool nonetheless. EXMAR is a conceptual periscope-like device that attaches to your mobile phone and lets you see an augmented view of your surrounding without pointing directly at anything. It’s great for minimizing hand strain, looking behind you and admittedly for perverts. Created by students at Korea’s KAIST institute, the related paper was submitted to ISMAR10 but is not available online as far as I can tell

Have a great week, see you back on the 20th (unless my flight will be canceled again).

10 Cool Things Going On Right Now in Augmented Reality

Augmented reality has come a long way in a years time.  Last year I got excited by research projects and gimmicky AR webcam advertising, but that quickly faded on the tenth plus iteration.  It wasn’t until July that we starting having real AR products in the form of apps.  Nearly a year later and still early in the development of the AR ecosystem, we’re seeing a more diverse use of the technology and that has me excited again.  So I want to take a moment to go over ten cool things going on right now in augmented reality.

1. Battle of the AR Browsers

Wikitude, Layar, Tonchidot, Junaio, TagWhat and others hope to be the standard for the AR browser market.  Layar has recently upped the ante with an AR content store and TagWhat takes it in a new direction by combining lessons learned with Foursquare and Twitter.  I suspect one of the big boys like Google, Twitter or Facebook will eventually either create their own or co-opt the ideas from these early browsers into their current products.  I’m not sure which horse to bet on in this race, but in the end we customers are the winners.

2. DIY Portable Augmented Reality Headset

Using an Eye-Trek video headset, the guy at Tailormadetoys made a pair of AR glasses.  I love the DIY culture and while they’re not see-through, I think all the right parts to make one are out there.  This post from Team Hack-a-Day proves that the DIY makers are getting close, so why can’t one of the big makers get it done?

3. The AR phone – Ouidoo

The specs on this Ouidoo QderoPateo smartphone are in the WTF!? zone.  While the phone won’t be out until the fall, the company claims it’ll have a 26-core CPU capable of 8-gigaflop floating point operations and include  512MB RAM, 4GB ROM, 28GB of built-in storage, microSD expansion, Bluetooth, WiFi, GPS, built-in 3D map, accelerometer, digital compass, 5-megapixel camera with flash, 220 hours of standby battery life, and a sharp 3.5-inch 800 x 480 screen.  Whew.

While I’m not completely believing the hype, and it could end up being vaporware, it certainly looks promising.  Though it’ll have to work hard to compete with the likes of the iPhone and Droid.

4. Eyeborg

Bionic eyes and augmented reality.  It’s like peanut better and chocolate!  Rob Spence is putting a camera into his eye to make movies with (and because its just plain cool.)  And he’s also interested in combining augmented reality with his eye camera.  They’ve come up with a promotional AR eyeborg t-shirt in the meantime.

Eyeborg’s New AR shirt in action!

5. ARE2010

Bruce Sterling, Will Wright, Marco Tempest, and the list goes on.  It pains me to say that I won’t be able to make the inaugural event.  I had a work conflict with that week, so I have to bow out of hosting the panel on AR glasses.  But for the rest of you, I hope you’ll be able to make it.  With AR on the rise and viable business options a-plenty, it’s a good time to network and see what everyone is doing with the nascent technology.  This is the “can’t miss” AR event of the year.

6. ARWave

Our favorite interviewer Tish Shute and longtime commenter Thomas Wrobel have been sheparding the AR Wave project and collaborating with people all over the globe.  While it’s still too early to tell, this could end up being one of the most important AR developments out there if they can truly create an open source way of using AR.  As they’ve been telling everyone, they’re trying to make a system that:

* Anyone can make content

* Anyone can make a browser

* Anyone can run a server

7. iPhone OS4.0

It almost pains me to get excited about an iPhone update that promises video access to make real AR work on that smartphone.  We got fooled last September with the OS3.1.  I’m hoping we don’t get fooled again (unless you’re the Who.)

8. Haptic AR floors

I’m not even entirely sure if haptic floors fit into the augmented reality spectrum, but it’s so crazy weird and true, that I had to include it.  I seriously doubt we’ll be seeing a commercial product anytime soon though (or ever.)

9. AR Drone

While the news on the AR drone is a stale few months old, I still think it warrants inclusion because it was a great product.  The hovercraft alone was worth the price of admission, but the AR added a creative twist to it.  I have no idea if it sold well, but it sure did capture the imaginations of a lot of geeks.

10. You choose!

Let us know what you think is the coolest thing going in augmented reality right now.  Whether it’s a product only hinted at or one currently residing on your smartphone, we’d like to hear it.  So let us know here at Games Alfresco in the comment section!

Collectibles and Augmented Reality

It was only a matter of time.  Virtual goods make up a $1.4 Billion (that’s with a ‘B’ folks) business and the demand is growing.  We have Chinese gold farmers and Farmville exclusive goods, so augmented goods can’t be far behind.

Right now augmented goods are tied to purchased toys as an “add-on.”  Metaio has teamed up with Bandai Co. to create AR extensions to their real world collectible cards.

I believe the next step will be adding augmented only items that exist in certain locations as a reward.  Combine foursquare and Pokemon and you have a potent combination.  Hit all fifteen Starbucks in your area and you unlock a “Coffee Critter” that shows up on your smartphone when you’re in the store (and you get a discount on the Double Latte Supreme.)  Are you listening TagWhat, Layar, Junaio and the rest?

And keep in mind augmented goods as status symbols don’t count unless other people can see them.  Other patrons should be able to see your critter following you or floating above your head just like a non-combat pet in World of Warcraft.  Trust me, people will go to unbelievable lengths to earn a baby dragon or talking penguin.  Value is all about scarcity and that works even in the virtual or augmented world.

Win $5000 developing a Junaio App

I’m usually not in the habit of posting press releases, but I imagine that some of our readers will find the next news byte from Metaio interesting:

Attention Developers: win $5,000!

With junaio’s open API, developers can create state of the art augmented reality applications. You don’t need any experience in programming for embedded systems. Challenge your imagination and contribute to junaio’s exciting world with AR Mashups, multiplayer games and scavenger hunts, interactive, indoor and outdoor exhibitions, tours with animated 3D characters or location independent gaming. All you need to do as a developer is to register for an API key and start challenging your creativity.

You can not only win $5,000 but we will also invite the winner to our metaio Technology Fair to visit with us and to attend the world-famous Oktoberfest in Munich.

All you need to do:

  • Register as a developer here.
  • Become creative and set up your own channel before June 16, 2010
  • The 5 channels with the most subscribers on June 16 will be shortlisted and an independent jury will select a winner

If you enter the competition and like to have your layer channel published over here just leave a comment or tweet me @augmented.

Weekly Linkfest

Today, I’m limiting myself to six bullet points or less, let’s see how it goes:

I made it! (though I’ve cheated with that second bullet point, and left Total Immersion’s AR Luke Skywalker out (oh, I’ve cheated again!). Anyway, here’s a nice interview with Robert Scoble about Junaio and AR in general. Apparently Scoble doesn’t think AR is disruptive but fancy it a lot.

Have a great week!

Metaio Releases Unifeye SDK

Metaio released their Unifeye Mobile Augmented Reality SDK at Mobile World Congress 2010.

The Unifeye® Mobile SDK is the world´s first and only software development kit for creating mobile augmented reality (AR) applications. The professional toolbox is supporting all major mobile platforms and features the latest image recognition technologies, 3D rendering for animations with real time interaction and optimized components for mobile hardware. With the Unifeye® Mobile SDK software it is possible to create fascinating marketing experiences, intuitive information design, mobile augmented reality games or innovative retail solutions. Based on the proven AR platform Unifeye® by metaio it is possible to easily develop and deploy solutions at the interface between the real and virtual world.

Having used their beta Unifeye software last year, I can attest to the ease of use.  However, I have not used their mobile software development version so there may be some differences.

Metaio at Mobile World Congress 2010

In addition to the other AR happenings at Mobile World Congress 2010, Metaio will be featured at “Creation Day” with Sony Ericsson.  They’ll be showing off their latest feature tracking technology on a new Sony Ericsson device.

Peter Meier, the CTO of Metaio, will also be giving a speech on Wednesday at 4pm within the session: “Mobile Innovation — A Vision of 2020.”  This session will:  “take a visionary look into the services and applications that mobile communication will provide in 10 years time and the impact they will have on the way we live and communicate in 2020. The latter half of this session will look at Augmented Reality.

Thanks Jan from Augmented Blog for the update.  He promises some exciting releases and a movie after MWC2010 has concluded.

And once again, we won’t be able to attend – so if you’re there – keep us updated about your experience.