Weekly Linkfest

Kind of slow week, but we still have some tasty links for you:

As for this week’s video we’ve got a little fun game from Total Immersion’s Partner C4M to promote French pasta brand Lustucru. Unlike previous TI games, this one is iPhone based, though there’s still a webcam version. It’s called Germaine et les Martiens:

Have a great week!

AR Door and LG 3D TV

Multiple forms of AR (marker and markerless) together in the same camera view.  Plus a little furry action for you animal types.  My only disappointment was that the AR is being used as an advertisement *for* LG 3D TV and won’t actually show up on it.

AR Door Moscow has Created Augmented Reality for LG

AR Door has spearheaded the creation and integration of augmented reality for LG advertising campaign in Russia. The campaign included the integration of augmented reality into the promo website, devoted to a release of a new LG 3D TV model.

Augmented reality is a term for a direct or indirect live view of a real-world environment, whose elements are augmented by virtual computer-generated imagery.

The web page (www.lg.com/ru/3d) incorporating augmented reality allows the users to enjoy a 3D world just right at their homes.

By visiting the web page the customers can flash the ad in front of a web camera. After the web cam recognizes the image, jungles appears just in front of the user, on the screen. The user can enjoy the colors of the fascinating scenery, watch parrots and a puma. One more feature is a possibility to take screenshots of your experience.

Face tracking technology tracks the movements of the head and superimposes 3D glasses and puma’s ears on the user’s face and head. The markerless technology of an augmented reality – D’Fusion – allows the camera to recognize not black-and-white images but colorful ones, people’s faces, bottles, etc. D’Fusion is currently admitted to be the most flawless AR technology.

How Augmented Reality is Changing the World Cup

Coming back from my vacation, I had to catch up with a lot of AR related news. One topic though was so prevalent that I had to write about it in my coming back post. Obviously, I’m talking about the world cup in soccer. No other sports event gained such an attention from the AR community, and here are the results (don’t worry the last few ones are quite good):

Zakumi in FLARToolkit
The good: It seems to be created by a single programmer. Cheers for the initiative.
The god-awful bad: The music. I rather hear vuvuzelas than this one hit wonder.

Kappa’s “We Are One”
The good: The music is better than the previous video.
The bad: It’s in Chinese, so it’s hard for me to tell, but I think you need to download an application to play with it. Hello? This is 2010s, not prehistoric 2009!
Where: http://2010.kappa.com.cn/

Sony Ericsson World Cup Game
The good: You get to be a world famous soccer player while hitting soccer balls with your head in this game created by Total Immersion’s partner CherryPicks.
The bad: World famous soccer players are not necessarily handsome.
Where: http://www.sonyericsson.com.hk/fifa-game/

The world cup in a shopping mall
The good: Nice game, showing there are still some innovative things to do with a marker on a piece of paper. Made by another partner of TI – InterAct 3d.
The bad: Couldn’t they have the same application accessible through a webcam?

Junaio’s virtual soccer field overlay
The good: A brave attempt by Metaio to show game statistics for fans in the stadium in an unconventional way.
The bad: You have to be in South Africa to see it, and no videos are available. I’m a bit skeptic.
More info: http://augmentedblog.wordpress.com/2010/06/24/kick-it-like-augmented-reality/ where you can read about another application assisting you to find a good joint to see the next soccer match.

Zugara’s AR game in a banner
The good: Really cool creative, you need to “head in” corner kicks in this AD for AT&T.
The bad: AT&T. And people looking at you from behind while you’re jerking your head around.
Where: http://www.espn.com

KickBall AR
The good: Much better than AR Boomerang, this is the only mobile application on this list.
The bad: Only available for Samsung’s Bada operating system and the fact that Tom already wrote about it.

If I’ve missed anything (surely there’s a Layar layer for the games, no?), please feel free to add a comment.
So how AR is changing the world cup? Well it’s not, but for my first post in nearly three weeks, I had to try a title inspired by the linkbait generator. Anyhow, the usual “Weekly Linkfest” will return next week and as usual be sure to follow me on Twitter.

Weekly Linkfest

As expected, this linkfest is full of ARE2010 stuff:

This week’s video is not from ARE2010, but cool nonetheless. EXMAR is a conceptual periscope-like device that attaches to your mobile phone and lets you see an augmented view of your surrounding without pointing directly at anything. It’s great for minimizing hand strain, looking behind you and admittedly for perverts. Created by students at Korea’s KAIST institute, the related paper was submitted to ISMAR10 but is not available online as far as I can tell

Have a great week, see you back on the 20th (unless my flight will be canceled again).

Weekly Linkfest

It’s time again for the weekly linkfest, where we slay augmented reality smoke monsters every week since 2009:

This week’s video is strange, lacking better words to describe it. It’s a concept video for an AR application named Transumer, described by the video uploader to be “inspired by the anonymous anti-consumerist publication, the coming insurrection, which critiques the downfall of capitalism and proposes a call to arms for a modern day revolution”. Ah, ok.

Have a great week!

Weekly Linkfest

I’m back! (but not for long, following the augmented reality event I’ll be mostly offline for three weeks). Speaking of augmented reality events, this week’s linkfest is full of talks from other events that took place recently:

This week’s video demonstrates cooking with AR, a video showcasing some of Yoo Kyoung Noh’s concepts presented in her Object 2.0 project – a concept proposal for the system of the near future, where the Internet is integrated into physical objects and spaces. Via Beyond The Beyond:

Have a great week!

Weekly Linkfest

I know you’ve been waiting for it, here’s this week’s linkfest:

Weekly quote is from that pocket-lint article mentioned above. It’s so true, I had to bring it here:

Just when it looks as if it might take off, we may never hear from AR again. Why? Because consumers won’t be wanting, buying or using a service called “AR”. AR will go the way of AI. It’ll be taken for granted and never referred to, just part and parcel of most every valuable application used.

And this week’s video, is nothing else but an augmented version of Hello Kitty, which you can play with somewhere over here (via Development Memo for Ourselves)

Hopefully I’m going to see a live demo of Project Natal this week, wish me luck!

NAB 2010 Show Sets Super Augmented Reality Session

I haven’t done many press releases as of late, but this one caught my eye due to the various partners involved–“Key Figures from Nokia Research Center, Total Immersion, Walt Disney Imagineering & More To Discuss Cutting-Edge Blend of Reality and Computer Generated Content.”

*** press release ***

WASHINGTON – The NAB Show, the annual conference and expo for professionals who create, manage and distribute entertainment across all platforms, has announced the participants in a Super Session titled “Augmented Reality: Entertainment Meets Ubiquitous Computing.” Augmented reality (AR) is an emerging form of experience in which the real world is enhanced by computer-generated content specific to a location and to an activity. The 2010 NAB Show takes place April 10-15, in Las Vegas, Nevada.

The panel will feature industry pioneers Rebecca Allen, director, Nokia Research Center; Gene Becker, managing director, Lightning Laboratories; Chetan Damani, founder and CEO, acrossair; Joe Garlington, creative vice president, interactive projects, Walt Disney Imagineering; and Bruno Uzzan, CEO and co-founder, Total Immersion. They will examine how augmented reality (AR), mixed reality (MR) and alternate reality games (ARG) provide new forms of entertainment and new ways of transmitting information by dissolving the boundaries between the real and the virtual.

New Amsterdam Media principal Seth Shapiro will serve as moderator. The session is produced in association with the Academy of Television Arts and Sciences Foundation and takes place Monday, April 12 at 2:30 pm.

“Augmented reality is a concept that is beginning to change media, entertainment and marketing in tangible, exciting ways,” said Chris Brown, executive vice president, conventions & business operations for NAB Show. “We are very excited that this group of leaders in the space will be at NAB Show to share their groundbreaking work and insight into what’s next for content.”

Rebecca Allen is director of Nokia Research Center Hollywood and Nokia Research Center Cambridge, US. Allen previously directed the Emergence Project at UCLA, an Intel funded research effort involving artificial life, 3D virtual environments, augmented reality and unique interfaces. She was also creative director/executive producer and 3D visionary at Virgin Interactive Entertainment and a member of the world-renowned NYIT Computer Graphics Laboratory and MIT’s Architecture Machine Group.

Gene Becker is managing director of Lightning Laboratories, a professional services company focusing on strategy and action for the connected world of ubiquitous computing, augmented reality, social media and the Internet of things. Previously, Becker was a technical director at Hewlett-Packard, where he led advanced research and business development for Cooltown, a web-based platform for mobile and ubiquitous computing.

Chetan Demani is founder and CEO of acrossair, a company dedicated to building advanced iPhone games and augmented reality applications using the OpenGL library. Previously, Demani launched several successful companies in the internet space, including Imano, a full service interactive agency with clients such as Nestlé, Citibank and Hotels.com.

Joe Garlington is responsible for the creative development of all interactive attractions for Disney theme parks around the world. Garlington has overseen the creation and development of numerous interactive attractions, including “DisneyQuest,” an indoor interactive theme park that debuted in 1998 at Walt Disney World; “Turtle Talk with Crush”; “Stitch Encounter”; “Monsters, Inc. Laugh Floor”; the new post show for “Spaceship Earth”; and many more.

As CEO and co-founder, Bruno Uzzan in the driving force behind the growth of Total Immersion, the global leader in augmented reality and a pioneer in commercializing the technology. Based in Paris, Total Immersion maintains a presence in Los Angeles, London and Hong Kong, and has an impressive client roster that includes Mattel, McDonalds, Disney, Coca-Cola, Nike, Twentieth Century Fox and Nissan Motors.

Two-time Emmy® winner Seth Shapiro is a leader in the profitable application of new technology to emerging business models. He has managed digital media initiatives with Walt Disney Company, DIRECTV, Comcast, TiVo, Time Warner Cable, Showtime, HBO, STARZ, and many others, including a variety of startups, venture and private equity partners. Shapiro is principal of New Amsterdam Media, a partner at the Opportunity Management Company, and co-founder of Media Valuation Partners, a leading firm specializing in the economics of media, entertainment and emerging technologies.

About the 2010 NAB Show

The NAB Show will take place 10-15 April 2010 in Las Vegas (exhibits open 12 April). It is the world’s largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. Complete details are available at http://www.nabshow.com.

News media registration is now available online. Click here to register as press for the NAB Show.

About NAB

The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at http://www.nab.org.

Weekly Linkfest

Yep, I was too busy this week to write posts, and the coming week doesn’t seem to be better. Luckily, there’s always the weekly linkfest, where I can point to news stories that I haven’t covered this week (some of those you might have seen if you are following me on twitter):

The weekly video is of a concept application that merges historical photographs of buildings with the images captured by a mobile phone. Created by the Dutch MonkeyPunch group it shows what could happen if Microsoft will add a web interface to their latest batch of Photosynth features:

Fancouver at the Winter Olympics

Yahoo! and augmented reality leader Total Immersion have come up with some nifty ways to bring consumers into the action at the world’s largest winter sporting event.  Yahoo!’s “Fancouver” exhibit enables passers-by to insert themselves into the festivities in a host of guises.   Kicking off yesterday, Feb. 12, Fancouver features an entertaining and versatile digital out-of-home display, with dual windows that use augmented reality (AR) face tracking and tracking to a brochure, respectively, to give fans a distinctly different view of the proceedings.