Lenny Raymond just unveiled this sneak peak of an augmented reality commercial by Coca Cola about to air tomorrow during Super Bowl 43. For Lenny this is a proof that augmented reality has made it to the mainstream: If a Coke commercial during the Super bowl isn’t mainstream, I don’t know what is For me, [...]
Filed under: AR Demos | Tagged: AR Inspiration, Super Bowl ads | 5 Comments »
The US celebrated Martin Luther King’s day last week, which above all reminds us to keep dreaming – sometimes dreams do come true. I had a dream too…and in my dream, an amazing Mobile Internet Device (MID) was released for our augmented reality experiences. (See a list of existing MIDs) Here is a first take [...]
Filed under: AR Devices | Tagged: AR Devices, Ashley McCorkle, Bruce Thomas, Daniel Wagner, Intel MID, ISMAR 2009, MID, Steven Feiner | 3 Comments »
The Cult of Mac just uncovered the new iPhone app: CubeCheater. It helps you decode your Rubik’s cube. Take pictures of the cube’s faces with your iPhone and it will guide you through the shortest number of moves required to solve it. Now, take it a step further and imagine the iPhone (or better yet [...]
Filed under: AR Applications | Tagged: CubeCheater, iphone, Rubik's cube | 2 Comments »
Obama’s administration is promoting augmented reality. Really? How else would you explain the “Get Up and Play” campaign launched by the department of health & human services ? “Go online, just don’t stay too long” says the ad. “Be a player, get out there and play” it presses on. Now, why would a 21st century [...]
Filed under: AR Inspiration | Tagged: Get up and play, health department | 1 Comment »
While we are on the topic of touristic applications, LastMinute.com labs, a travel site, has found a new way to tackle the problem of interfacing with an augmented reality world – for tourists. It is uncovered in an article on FastCompany. The application Nru (pronounced Near You) uses the GPS, compass, sensors and other goodies [...]
Filed under: AR Applications, AR Devices | Tagged: AR Tourism, G1, Lastminute.com | 2 Comments »
In a land where what you see is what you get, those who can see more – even with one eye – are kings. Kijin Shin from Yanko design believes in it and makes a point with this interesting concept design. He calls it the “Third Eye concept designed is for travelers.” See something interesting? [...]
Filed under: AR Devices, AR User Experience | Tagged: Kijin Shin, SkyScout, Third Eye, Yanko Design | 3 Comments »
Tish from Ugotrade interviewed Robert Rice about his latest Sekrets AR endeavors. It was an unmissable opportunity to rant about everything augmented. Check out the blog of one passionate AR fan. What moves you in AR?
Filed under: AR Demos | Tagged: Neogence, Robert Rice, Sekrets, Ugotrade | 1 Comment »
The dust from CES 2009 has barely settled over many shiny new devices, and new advancements in Handheld Augmented Reality software are already emerging from Vienna. Daniel Wagner and his team at Graz University have come up with new and improved capabilities. High Speed Natural Feature Tracking on a mobile phone We saw an early [...]
Filed under: AR Tracking | Tagged: ASUS p552w, Daniel Wagner, iPAQ 614c, Mobile AR, Studierstube ES, WARM 2009 | 3 Comments »
