Mobilizy Responds

Posted on July 13, 2009 by rouli

I have been warmongering last week, with a couple of posts that mainly target Mobilizy of Wikitude fame (“Battle of the AR Browsers” and “Updates from the Front Line“). Mark A.M. Kramer of Mobilizy left the following response to my last post:

Dear Rouli,

Thank you for the round-up of what has happened in the AR world this week. A lot has happened as you are well aware.

First of all, we at Mobilizy do not see ourselves in an AR war. We are just tired of all the attention given to SPRXMobile and Layar when we are well aware that most users of Layar are only in the Netherlands and the whole world is giving its attention to Layar as if it was the first AR application/browser in the world. WIkitude is global and we have over 130,000+ users around the world.

Also, we have worked with SPRXMobile in the past and they are well aware of the outcomes of that working relationship. We are coders, developers, AR techies. WE love crafting software that is useful and makes people happy. One of the many strengths of SPRXMobile and Layar is marketing. In reality, we would make an amazing strategic alliance together with our combined strengths.

With regards to Acrossair: We have respect for their new application even if we did say we thought the demonstration was a mock-up. It still is hard to tell really. We do know that the camera api is not officially open for development on the iPhone from other applications (we are developing onthe iPhone too!) This means that Acrossair is using a hack to accomplish what they have done. Hopefully Apple will change its mind and open the api up for develoment.

This is what we wrote about Acrossair:
@Kjeld @oheckmann The people at acrossair made a wonderful MOCK- Video: http://bit.ly/Vd37Y you can tell it is fake if you look closely.

This is a mock-up of our iPhone prototyping. We have the compass and GPS functioning, no camera API yet! http://twitpic.com/9o7or

We are excited that the field of mobile AR is taking off! We are happy to work with anyone and everyone to advance this nascent field.

Cheers,

Mark of Mobilizy / WIkitude

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Weekly Linkfest

Posted on July 12, 2009 by rouli

And yet another week ends, full with exciting AR news. Some news items were put aside in order to make place to more urgent reports. Luckily, the weekly linkfest is here to mend things up.

This week’s video is of a little application you might have heard about, called tweet TwittAround.
It enables you to see tweets overlaid on top of the video input coming from your iPhone 3GS. Tweets are rendered according to the location they are coming from. Interestingly, this project comes from the same guy, Michael Zoellner, that is behind some other cool AR applications.

Have a nice week!

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When an Augmented Reality Experience Goes From Viral to Pandemic

Posted on July 11, 2009 by Ori Inbar

A new campaign for Weet-Bix , launched On July 6th centered around a series of “3D cards”.

Photo credit NBR

When 10 of the series of 43 cards are held up to a web-cam, they trigger a three-dimensional image of the relevant All Black to appear onscreen (see photo above). Fans can rotate the card held in front of the web cam, and the onscreen figure rotates in full-perspective.

This now common augmented reality experience was developed by Total Immersion (creator of the Topps AR game), and Australian company Dreamscape.

The typical reaction you expect from such campaigns (many of which were produced in the past year) is – jaws dropping.

Not this time.

Ben Geek vividly describes the experience as a modern via Dolorosa. Hilarious. From an intrusive registration process ( “[they] demand, my name, my email address and my date of birth? Why exactly?”), to a draconian installation process (“have I broken the computer?”) – it left a strong bad taste among its users.

When Sanitarium, the Cereal company behind the promotion, dumped traditional media outlets such as TV and print in favor of this “futuristic” campaign, they didn’t expect this dystopian backlash. Apparently they reacted quickly and are redesigning the Weet-Bix promotion “after accepting that children might find their hi-tech features hard to digest.”

As Mark Billinghurst pontificates:

there’s a lesson there about how having great AR technology doesn’t guaranteed a successful marketing campaign if you provide a bad experience.

Thanks Mark Billinghurst for the tip

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Updates from the Frontline

Posted on July 11, 2009 by rouli

Continuing my coverage of the augmented reality browser wars, here are the latest news (well, some of them are a few days old, excuse me for procrastinating a bit):

AcrossAir is not satisfied with letting you find the closest subway station in London (where it’s called The Tube), it also has its sights on the NY subway system:

If you remember correctly, Mobilizy, makers of Wikitude, claimed AcrossAir’s application demo is nothing but a mock-up. Seems real to me.
Anyway, Mobilizy is working hard to remind people that Wikitude augmented the world way before SPRXMobile’s Layar. Moreover, one of their tweets suggests that Layar was based on Wikitude’s technology. Indeed, SPRXMobile did cooperate with Mobilizy once, when creating their ATM finder, but it doesn’t prove that Layar is Wikitude in disguise.
Mobilizy also released this video demoing their Wikitude API, and did not miss the opportunity to include some sarcastic remark towards its end:

And in the Eastern front, TechCrunch reports on the almost final version of Tonchidot’s Sekai Camera. Compared this video –

With what we have been promised a year ago:

Well, at least they still have something to aspire to.

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TAT Augmented ID is Beautiful/Creepy

Posted on July 9, 2009 by rouli

One of the oldest concepts in the mobile AR community is using augmented reality to match a person with his/her identity. The Swedish software and design company TAT just unveiled their own take on this “augmented id” with the aptly named Augmented ID. Using face recognition and tracking technology from Polar Rose, TAT enables you to check up one’s web identity by looking at him through your mobile’s camera, as the following concept shows:

It’s very pretty, but just be sure that before pointing your mobile at some beautiful girl on the street, you could out-run her boyfriend. (via engadget)

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Battle of the AR Browsers

Posted on July 8, 2009 by rouli

Three weeks after its launch, SPRXMobile’s Layar partially opens up its layer creation API to developers. It’s not freely available online (bad decision?), however, interested developers can register here, and may be among the lucky 50 to get access keys to the API. The press release is here.
Meanwhile, Mobilizy (creator of Wikitude) is not keeping silent. They congratulated SPRXMobile on their twitter account, and placed a comment on Layar’s press release:

On behalf of Mobilizy GmbH the developers of the original Wikitude AR Travel Guide we would like to congratulate SPRX Mobile in their efforts to help shape the Mobile augmented reality landscape.

Good Job!

Mobilizy also put this picture depicting Wikitude on the iPhone 3GS, and released the following advertisement video

and commented about AcrossAir’s Tube Locator application, saying “you can tell it is fake if you look closely”.

All this while both SPRXMobile and Mobilizy are founding members in the new AR Consortium. So, am I making a lot of noise out of nothing? Probably, after all I’m a blogger!

Update: Mobilizy just announced that they will let user add their own tags to the world via Wikitude.me and that they open up their API in a closed beta. And thus begins the battle to control the mobile AR world!

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Blink-182 Perform in a Doritos Bag

Posted on July 7, 2009 by rouli

Doritos had several augmented reality campaigns we previously covered (here and here). Now, they let Blink-182 fans watch a virtual concert by the band using a bag of Doritos, a Webcam, and setting their web browswers to this site.

“An online 3-D performance was something we just had to be a part of,” Hoppus said in a press release. “As big technology guys, we’re pumped that people can now experience a little bit of our summer tour through something as accessible as [a] bag of Doritos and a computer.”

It’s like nothing we have seen before!

More info on Wired, via The Future Digital Life.

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AR for the Environmentally Aware Shopper

Posted on July 6, 2009 by rouli

This next augmented reality concept , named FoodTracer, comes to us from Italian Giuseppe Costanza, as his final year project for MA Communication Design at Central Saint Martins. And it’s quite an impressive final project!
Aimed to give consumers more information about the food products they are buying (such as their carbon footprint and where they were produced), while minimizing packaging, FoodTracer is a bright idea on how AR can make the world a tad better. Users would be able to access the information that concerns them, compare and bookmark several products, and later examine their shopping history at home. Here’s one of Costanza’s imagined use cases:

When Susan goes shopping in her usual supermarket she knows where organic products are placed so she can quickly pick the right products, but today she went shopping in a new supermarket where products are displayed in a different way, she doesn’t have the time to check on the packaging which product is organic so she uses FoodTracer to easily spot organic apples.

Costanza even built a demo application for the Symbian mobile operating system, using embeded markers and d-touch nice looking markers that hide in the products’ logos, as can be seen in the following video:

Many more details over here.

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Weekly Linkfest

Posted on July 5, 2009 by rouli

This week wasn’t defined by cool videos and nice looking demos, but on the bright side, there were a couple of interesting articles and interviews that will surely tickle your mind:

This week’s video is a silly augmented reality tribute to Michael Jackson (please don’t get offended if you are MJ fans, I don’t say he was silly, I just don’t think highly of this tribute). You can try it yourself over here.

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AR Goes Underground

Posted on July 3, 2009 by rouli

That is, to London’s subway system. Most tourist facing augmented reality applications are focused on landmarks. But, there’s an even more important issue affecting a tourist’s visit to an unknown city – how to get around. The city’s residents know perfectly well where’s the closest subway station that will serve their needs, but a tourist needs to constantly look at maps and look around herself.
To the rescue comes AcrossAir, a British mobile application development company. They have created a simple, yet useful, iPhone application, that shows you where’s the nearest tube station. When held horizontally, the application behaves quite like a map, but when the phone is tilted upwards, bubbles signifying stations’ presence are overlayed on the video feed. Obviously, this only works on the new iPhone 3GS, since it requires a compass reading.

Here’s some obvious further directions from the top of my head, this kind of app could follow:

  • Add more cities around the world, New York should probably be the first.
  • Add more public transportation options, such as buses and regular overground trains.
  • Add route planning, so the application will also recommend which station best suits your needs.
  • Some real time info will be great, like knowing when the next train is due.
  • Make it work underground (using cellular tower triangulation in lieu of GPS read), so commuters can be advised where to get off a train, and which line should they take next.

So there’s much room to innovate, even in such a niche application.

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