Surely, you have already read about it at Gizmodo, at ReadWriteWeb, or at any other of the millions of websites which reported the news today. However, if you are avid readers of this blog, you already knew about Layar, “the first augmented reality browser” for at least two weeks (see link for further details).
So luckily, all that is left for me to do, is (1) embed this new video demoing Layar:
Mobile innovation company SPRXmobile launches Layar, the worlds first mobile Augmented Reality browser, which displays real time digital information on top of reality (of) in the camera screen of the mobile phone. While looking through the phone’s camera lens, a user can see houses for sale, popular bars and shops, jobs, healthcare providers and ATMs.
…
The premier launch is for the Dutch market. … Layar will be launched per country with local content partners in order to guarantee relevent results for the end user. SPRXmobile is planning further roll-outs, together with local partners, in Germany, the UK and the United States this year. SPRXmobile will continue with regular releases of new layers after each local launch. The Layar application will be available via the Android Market. Other handsets and operating systems are in development with a prime focus on the iPhone 3G S.
(3) Tell you that it will be available tomorrow on the Android Store
(4) And once again wish good luck to Maarten, Raimo and friends from SPRXMobile.
And more from Israel – the Israeli version of The Entourage is about an augmented reality startup (Hebrew video, but some nice visuals starting at 2:00)
Popular Science will have a “special” augmented cover next week.
If I’ve missed any linkfest worthy news-bit, feel free to comment.
This week’s video clip comes to us from Hogeschool voor de Kunsten Utrecht in the Netherlands, where students created a simcity like augmented reality game. If I read the google translation of this page correctly, the goal of the game is to show the benefits of working together and selling local agricultural products in a store along the highway.
When it comes to using augmented reality for marketing purposes, nothing beats those magic mirror applications. After all, trying on a product, even virtually, goes a long way towards selling it (and surely it’s better than those novelty AR gimmicks).
One of the first and still most famous commercial applications of this kind was Ray-Ban’s virtual mirror that enabled web surfers to check out how would they look with different sunglasses. The company behind the technology, FittingBox, has recently licensed the technology to British online glasses retailer Glasses Direct. Taming face detection algorithms, FittingBox can place a pair of glasses on you with an admirable accuracy. And it doesn’t end with Ray-Ban and Glasses Direct. Vogue Eyewear also uses that technology and FittingBox is the owner of YouAreTheModel.com, where you can try on many other brands. Here’s a short video showcasing the technology:
While FittingBox is somewhat a niche company specializing in virtual eyeglasses, Seac02 develops many AR applications (and I really need to cover some of them, sometime). Their Eligo engine simplifies the creation of magic mirrors application at point of sales. Seen here is HairArt, an application developed by Seac02 Asian distributor Hanoul Neotech, that lets the user try on wigs. Yes, we have seen such applications before, but it’s always good to see another one:
Another application of this technology is this next magic mirror that lets you try on and even choose some tailor made shoes. This one still needs a marker to work out, but according to Seac02 they will be releasing a version in July that waives this requirement and detects your feet automatically.
Tish Shute continues with her enlightening series of interviews on UgoTrade. After previously interviewing Ori Inbar and Robert Rice, Blair MacIntyre was a natural choice.
MacIntyre discusses his work at Georgia Tech (which I briefly wrote about here), and shares his perspective on future directions for mobile augmented reality.
A lot of folks think it will be tourist applications where there’s models of times square and models of central park and models of Notre Dame and the big square around that area in paris and along the river and so on, or the models of Italian and Greek history sites – the virtual Rome. As those things start happening and people start building onto the edges, and when Microsoft Photosynth and similar technologies become more pervasive you can start building the models of the world in a semi-automated way from photographs and more structured, intentional drive-by’s and so on. So I think it’ll just sort of happen. And as long there’s a way to have the equivalent of Mosaic for AR, the original open source web browser, that allows you to aggregate all these things. It’s not going to be a Wikitude. It’s not going to be this thing that lets you get a certain kind of data from a specific source, rather it’s the browser that allows you to link through into these data sources.
Read it all over here (and check some of the interesting links featured in the interview).
Curiously enough, a video of one of the games mentioned in the article, “Art of Defense“, was uploaded to Youtube today. It’s an interesting research in how people interact when playing a collaborative AR game (see Bragfish for a similar research with a competitive game):
Do you want to play with AR, but too afraid you don’t have the required programming knowledge needed? Now you have two applications to play with from the comfort of your own home.
First is Metaio Unifeye Design. Available freely in an (almost fully featured) demo version, this tool is far from being a toy. You can create elaborate scenarios of marker based and marker-less image based augmented reality without writing a single line of code. You can test your creations with your web-camera or using a prerecorded video clip of a marker. There’s even a tool for creating new markers.
However, such flexibility does come with a price. I had a hard time working with the user interface beyond the basic functions, and I’m quite sure I only scratched the surface of what’s possible with this tool. That’s why I had this application installed for about a month now, but I was hesitant about writing anything about it.
Metaio claims that video tutorials are coming shortly, and I think they are very much needed (and I’m a programmer in my spare time :).
In more somber news, you can’t use your own 3d models, or export your scenarios as a stand alone application. You probably have to pay for those features.
Now, if Metaio Unifeye Design was a bit too complex for you, the next application is truly augmented reality for beginners. It’s called Atomic, and it wraps ARToolKit to give you the basic functionality of augmenting markers with VRML 3d objects when you examine them using your webcam. The application source is available to download as well, so eager programmers may add more features to it in the future. Another advantage of this tool is that it allows you to import and use your own models. However, don’t expect to amaze any AR veteran using it.
Before going on with our scheduled linkfest, I would like to pose a question to my readers. Am I updating too much, or not enough? How many augmented reality related posts would you like to read per week? Your opinion is important to me, so please comment away on this topic.
Now, without further ado, here’s this week’s linkfest.
From Total Immersion comes this web application that enables you to summon a virtual Disney dragon. I think the more interesting angle here is that Total Immersion has registered a domain named dfusionathomeapps.com.
Sony’s Play Station 3 motion controller lets you play with virtual swords (if you happen to have a few cameras installed around your living room).
If you are invited, you can try Roque’s new rings collection by wearing an AR marker on your finger. The technology comes from Holition, which specialize in using augmented reality for promoting jewelry. (via Not Just Reality)
if you put a marker on something inadequate (for example an oily food box) and fail to produce both a nice game logic and fancy design, augmented reality becomes totally obsolete. Driven by nothing. And because I am driven by augmented reality I don´t want immersive “campaigns” to be as attractive as a modem.
This augmented reality video comes from Berio Molina Quiroga thesis project for the Computer Graphic Design Masters at Rochester Institute of Technology. It’s called Augmented Sound, but I fancy the drawing process much better than the auditory results. You can find more information over here.
Since one augmented reality framework per week is not enough, here comes another one for Google’s Android. While other Android AR applications provide information about landmarks seen through your mobile’s camera, Gamaray’s AR Explorer shows virtual 3d objects not seen with the naked eye. Obviously, the technology is in its infancy, and it’s quite a bold move on Gamaray’s part to release its application in such an early stage:
Right now, Gamaray is focusing on utilizing their framework for building multiplayer games, the first one being a tank combat game. Founder Clayton Lilly, admits that “For a while we thought of creating a more general purpose AR platform, but I’m concerned that Google may already be developing a first person AR viewer for KML data and 3D models”. I for one root for the smaller companies in this new ecosystem, so good luck guys!
This passing Monday, Amsterdam hosted a Mobile Monday event, which ended with a talk by Robert Rice.
To tell you the truth, I’m a bit disappointed that we didn’t get any information about whatever super secret product is under development in Neogence. On the other hand, we got a nicely presented introduction to augmented reality and Rice’s take on the subject.
Here you can find the slides, while here you can find some clarifications from Rice himself.
Yet another quick post, just before I go to (my real) work. Sony is developing its own AR game for a camera enhanced PSP, named InVizimals. A combination of GhostWire and int13’s Kweekies, players have to hunt around their houses for monsters, and later can set the monsters to fight each other. I really like how they combine the player’s real world actions (casting a shadow, shaking the PSP, etc.) in the gameplay.
Electronic Entertainment Expo (E3) is the bastion of the video games business. If GDC is for developers, E3 is for the suites and the media, the best timing to launch a new game, console, or business in the interactive entertainment world.
This event typically epitomizes the progressive blending of movies and games and this year also marks the return of the glitz.
E3: A junk pile in front of the LA convention center
What about the future of the gaming industry? Can you find it here?
Here are the top 4 news that caught my attention.
1) Microsoft’s project Natal
Probably the most far reaching announcement of the pre show press conference was a new addition to the Xbox that will “change the way we interact with computers” (Bill Gates). A depth sensing camera and chip that recognizes natural human gestures, developed by 3DV Systems and acquired by Microsoft. More on the announcement at Seeking Alpha.
Although this is just a concept video, it seems that technically Microsoft has leapfrogged Sony’s eye toy. But Sony has already been dabbling with camera based applications for several years now. Expect a good fight between the two. Competition is good.
2) Peregrine Glove – Iron Will tech
My biggest disapointement was the Peregrine Glove. It promised to be a “Wearable technology like no other”. It looks very cool, but it turns out to be just a touch sensitive glove. Using your thumb touch different parts of your fingers to feed the computer with various commands…on a good day it could replace the keyboard when playing a real-time strategy game.
3) RealityPro by Digital Extreme Technologies Inc.
As I stroll through the crowded ailes on the show floor, I notice two geeky looking guys fighting with imaginary swords…and huge markers cover their forehead and weapons…
Meet Bob Ladrach (with my kind of hair style) VP product development at Digital Extreme, an Augmented Reality enthusiast since 1992, showcasing a concept AR sword game. The demo was using Vuzix VR with mini cams and Artoolkit markers glued to it.
Bob gets AR: he preaches that it should be low cost, user friendly, and that it should look cool. AR technology is maturing; all it needs is someone to create an experience that people would want to pay for.
I buy that.
DXT think they can pull it off. They’re working on RealityPro a mobile AR hardware platform: goggles + portable mini computer + input devices for interaction with objects and characters in the 3d world.
“Reality Pro turns a walk in the park into a quest.”
DXT is essentially a hardware company and will encourage developers to build games and apps loaded on “easy to use mini cartridges”. Ultimately the content is what will make or break this device.
Games alfresco: How’s it different than A_rage‘s attempt? Bob: 4 years of hardware advancement.
Games alfresco: when will it be ready? Bob: in about a year.
Games alfresco: how much will it cost?
Bob: I can’t really tell. The first, probably $2500. Down the road it will be reduced to $400-500 a piece.
A bit sketchy, but good luck Bob!
4) Mightier
A nice surprise awaited me at the IndieCade booth, an organization dedicated to showcasing the future of independent games.
And here is one example from E3 ’09:
Mightier!
1. Print puzzles on real paper
2. Draw your own shapes based on the hints (dots and numbers)
3. Draw your own character within the given frame
4. Point the solved puzzle and character to your webcam
5. Based on your own “art” the game generates 3d shapes that help your own created character reach its target
Yes, you’re still glued to the screen, but it’s a nice step towards blending the real and the virtual.
Wish Mightier luck in winning the 2009 IndieCade festival.
So, are any of these game changing? You be the judge.
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Games Alfresco 